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拓路前行 聚勢(shì)共贏 ——2024年科樂收(CLAAS)全國(guó)經(jīng)銷商大會(huì)在廈門隆重召開

2024-01-22 09:04:31 來源：科樂收CLAAS 閱讀量：19004 評(píng)論

導(dǎo)讀：2024年1月9-13日，科樂收(CLAAS)公司以“拓路前行 聚勢(shì)共贏”為主題，在廈門舉行了2024年全國(guó)經(jīng)銷商大會(huì)。

　　【農(nóng)機(jī)網(wǎng) 明星企業(yè)】2024年1月9-13日，科樂收(CLAAS)公司以“拓路前行 聚勢(shì)共贏”為主題，在廈門舉行了2024年全國(guó)經(jīng)銷商大會(huì)。此次大會(huì)聚集了公司高層及經(jīng)銷商代表，共同回顧了過去一年的成就，并展望未來的發(fā)展方向。

　　逆境中的創(chuàng)新與增長(zhǎng)
 
　　CLAAS亞太區(qū)副總裁李特先生回顧了公司在2023年面臨困難和挑戰(zhàn)時(shí)所展現(xiàn)出的堅(jiān)韌和創(chuàng)新精神。他說道：“經(jīng)過不懈地努力，2023財(cái)年CLAAS集團(tuán)實(shí)現(xiàn)了整機(jī)與零件的雙重增長(zhǎng)，并創(chuàng)造了銷售額的歷史新高。面對(duì)2024年的挑戰(zhàn)，公司已經(jīng)為可能出現(xiàn)的困難做好了充分的準(zhǔn)備，并將繼續(xù)堅(jiān)定前進(jìn)。在技術(shù)和產(chǎn)品方面，CLAAS獲得多個(gè)國(guó)際獎(jiǎng)項(xiàng)，展示了我們?cè)诩夹g(shù)不斷創(chuàng)新上的成果。”他特別提到了公司的新產(chǎn)品線，包括專為歐洲市場(chǎng)設(shè)計(jì)的小馬力拖拉機(jī)，以及高性能的聯(lián)合收割機(jī)。致詞最后，李特先生表達(dá)了對(duì)CLAAS在中國(guó)以及亞洲市場(chǎng)的未來發(fā)展充滿期待。

 
　　聚焦客戶服務(wù)
 
　　科樂收銷售與服務(wù)公司總經(jīng)理張金望博士指出，盡管過去幾年面臨不斷的挑戰(zhàn)和變化，CLAAS仍然堅(jiān)持以用戶為中心的理念。在產(chǎn)品創(chuàng)新和服務(wù)上的不懈努力，正是CLAAS公司在競(jìng)爭(zhēng)激烈的市場(chǎng)中保持領(lǐng)先地位的核心。他通過一段短視頻展示了CLAAS與經(jīng)銷商和用戶之間的共生關(guān)系，并呼吁經(jīng)銷商加強(qiáng)與用戶的互動(dòng)和服務(wù)，以更好地滿足他們的需求。公司對(duì)于培養(yǎng)和發(fā)展人才極其重視，尤其是在售后服務(wù)方面。通過加強(qiáng)售后服務(wù)團(tuán)隊(duì)的專業(yè)能力和提升客戶服務(wù)體驗(yàn)，可以有效提升客戶滿意度和品牌忠誠(chéng)度。在談到公司的未來發(fā)展時(shí)，張博士表達(dá)了對(duì)中國(guó)農(nóng)業(yè)機(jī)械市場(chǎng)的樂觀看法。他指出，隨著農(nóng)業(yè)自動(dòng)化的加速，對(duì)高端農(nóng)機(jī)的需求將持續(xù)增長(zhǎng)，CLAAS在此領(lǐng)域的專業(yè)知識(shí)和先進(jìn)技術(shù)將使其成為市場(chǎng)的領(lǐng)導(dǎo)者。最后，他激勵(lì)大家要緊密配合，不斷學(xué)習(xí)和創(chuàng)新，共同面對(duì)市場(chǎng)挑戰(zhàn)，助力用戶成功，并為實(shí)現(xiàn)共同的目標(biāo)而努力。

 

      青貯機(jī)市場(chǎng)的轉(zhuǎn)型與領(lǐng)導(dǎo)
 
　　在討論青貯機(jī)市場(chǎng)的現(xiàn)狀及其轉(zhuǎn)型時(shí)，公司強(qiáng)調(diào)了市場(chǎng)向頭部企業(yè)集中的趨勢(shì)，以及在提升產(chǎn)品性能和服務(wù)質(zhì)量方面的領(lǐng)導(dǎo)地位。指出了大多數(shù)青貯機(jī)用戶來自奶業(yè)領(lǐng)域，并且市場(chǎng)需求也轉(zhuǎn)向高效率的大型設(shè)備。展示了如何通過創(chuàng)新應(yīng)對(duì)市場(chǎng)變化，以滿足客戶需求的不斷升級(jí)。

　　收獲機(jī)市場(chǎng)的深度分析
 
　　CLAAS團(tuán)隊(duì)在會(huì)議上闡述了市場(chǎng)深入了解的重要性，并討論了支持經(jīng)銷商和客戶的策略。分析了收割機(jī)市場(chǎng)的宏觀環(huán)境，農(nóng)業(yè)現(xiàn)代化和大型農(nóng)機(jī)設(shè)備的市場(chǎng)潛力，以及市場(chǎng)從小型向大型高效設(shè)備轉(zhuǎn)變的適應(yīng)方式。強(qiáng)調(diào)了深入理解客戶的重要性，為經(jīng)銷商提供了市場(chǎng)洞察。 

 
　　拖拉機(jī)行業(yè)的洞察
 
　　在拖拉機(jī)市場(chǎng)的討論中，產(chǎn)品專家組重點(diǎn)談到了用戶需求和技術(shù)發(fā)展。強(qiáng)調(diào)了市場(chǎng)對(duì)高效、易操作和技術(shù)創(chuàng)新拖拉機(jī)的增長(zhǎng)需求，尤其是高端機(jī)型的需求。討論了市場(chǎng)對(duì)自動(dòng)駕駛拖拉機(jī)的興趣，顯示了農(nóng)業(yè)機(jī)械化向更高技術(shù)水平的趨勢(shì)。還強(qiáng)調(diào)了根據(jù)不同地區(qū)用戶需求調(diào)整產(chǎn)品配置的重要性，以提高客戶滿意度和市場(chǎng)份額。

 
　　經(jīng)銷商代表討論了在理解和滿足客戶需求方面的重要性，強(qiáng)調(diào)了從個(gè)體用戶到大型企業(yè)用戶的需求多樣性，并且經(jīng)銷商的角色不僅限于產(chǎn)品供應(yīng)，還包括提供增加價(jià)值的具體解決方案，以滿足不同客戶的需求。

 

       商務(wù)運(yùn)營(yíng)與售后服務(wù)的協(xié)同提升
 
　　在商務(wù)運(yùn)營(yíng)領(lǐng)域，商務(wù)總經(jīng)理高力先生對(duì)過去一年的成就表示肯定，并展現(xiàn)了對(duì)未來的堅(jiān)定信心。強(qiáng)調(diào)了為用戶提供資金支持的策略，以減輕用戶的財(cái)務(wù)壓力，同時(shí)采取措施確保經(jīng)銷商和客戶資金的充足，維護(hù)良好的現(xiàn)金流。緊密關(guān)聯(lián)的是對(duì)售后服務(wù)的強(qiáng)化，重申其作為公司核心競(jìng)爭(zhēng)力的一部分。重點(diǎn)在于提供高效的服務(wù)和確保原廠零件的可用性，同時(shí)通過提供定制化服務(wù)和提升技術(shù)服務(wù)水平來增強(qiáng)客戶滿意度。

       市場(chǎng)營(yíng)銷創(chuàng)新與經(jīng)銷商網(wǎng)絡(luò)優(yōu)化
 
　　市場(chǎng)營(yíng)銷部門在回顧了2023年對(duì)品牌知名度和銷售業(yè)績(jī)產(chǎn)生積極影響的市場(chǎng)活動(dòng)后，提出了繼續(xù)這一趨勢(shì)的計(jì)劃。涵蓋了加強(qiáng)線下市場(chǎng)活動(dòng)，充分利用新媒體的力量，特別是短視頻平臺(tái)，以及深化與老用戶的合作關(guān)系，通過這些多元化的營(yíng)銷方法來促進(jìn)品牌和銷售的進(jìn)一步增長(zhǎng)。與此同時(shí)，經(jīng)銷商發(fā)展部門強(qiáng)調(diào)了通過優(yōu)化經(jīng)銷商網(wǎng)絡(luò)和強(qiáng)化售后服務(wù)來提高客戶體驗(yàn)的重要性，計(jì)劃與經(jīng)銷商更緊密合作，以更好地滿足客戶和區(qū)域市場(chǎng)的具體需求，確?？蛻魧?duì)產(chǎn)品和服務(wù)的高度滿意。

  

　　科樂收春雨經(jīng)銷商大會(huì)：攜手共進(jìn)，共同成功
 
　　在科樂收春雨全國(guó)經(jīng)銷商大會(huì)上，來自全國(guó)各地的60余名經(jīng)銷商匯聚一堂，共同審視和討論了春雨產(chǎn)品線的發(fā)展前景。收割機(jī)工作小組對(duì)用戶群體、市場(chǎng)狀況、產(chǎn)品升級(jí)計(jì)劃及增長(zhǎng)目標(biāo)進(jìn)行了深入地剖析。經(jīng)銷商代表同樣分享了他們?cè)阡N售和服務(wù)方面的寶貴經(jīng)驗(yàn)，為會(huì)議貢獻(xiàn)了實(shí)戰(zhàn)智慧。
 
　　在此基礎(chǔ)上，售后服務(wù)部、財(cái)務(wù)部、市場(chǎng)部以及經(jīng)銷商發(fā)展部詳細(xì)闡述了公司的最新政策方向，確保每一位經(jīng)銷商都能夠與公司策略保持一致，充分理解各自的角色和責(zé)任。這次會(huì)議不僅重申了以用戶需求為導(dǎo)向的宗旨，也突出了持續(xù)產(chǎn)品創(chuàng)新和售后服務(wù)優(yōu)化的重要性。CLAAS與經(jīng)銷商伙伴的緊密合作，旨在實(shí)現(xiàn)共同的成功，確保長(zhǎng)遠(yuǎn)發(fā)展。
 
　　通過年度經(jīng)銷商大會(huì)，CLAAS不僅展示了其在農(nóng)業(yè)機(jī)械行業(yè)的創(chuàng)新精神和領(lǐng)導(dǎo)力，更彰顯了對(duì)未來趨勢(shì)的洞察和適應(yīng)能力。通過強(qiáng)化與經(jīng)銷商的合作，提升產(chǎn)品和服務(wù)質(zhì)量，CLAAS正積極應(yīng)對(duì)挑戰(zhàn)，不斷開辟新的市場(chǎng)路徑，實(shí)現(xiàn)公司、經(jīng)銷商與用戶的共贏。

2024年科樂收全國(guó)經(jīng)銷商大會(huì)合影
 

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