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“力出一孔、利出一孔”如何從“觀天朗”到“學(xué)天朗”,實(shí)現(xiàn)農(nóng)機(jī)企業(yè)的蛻變

2022-07-06 08:43:10 來源:吉林天朗打捆機(jī) 閱讀量:19522 評(píng)論

導(dǎo)讀:吉林天朗總經(jīng)理王巖在2022年中工作總結(jié)中重點(diǎn)強(qiáng)調(diào):我們的目標(biāo)要聚焦戰(zhàn)略,簡(jiǎn)化管理,增益于端,學(xué)習(xí)國(guó)內(nèi)外先進(jìn)的企業(yè)模式,業(yè)務(wù)聚焦,利益發(fā)散,做到“力出一孔、利出一孔”。

  【農(nóng)機(jī)網(wǎng) 明星企業(yè)】 2022年6月底,隨著各地區(qū)陸續(xù)公布了新一輪的農(nóng)機(jī)補(bǔ)貼調(diào)整,其中輪式拖拉機(jī)登上了各地的榜單,面對(duì)接下來數(shù)年內(nèi)農(nóng)機(jī)市場(chǎng)格局可能出現(xiàn)的變化,打捆機(jī)企業(yè)該如何調(diào)整?
 
  上半年,吉林天朗發(fā)車數(shù)已破千臺(tái),較之前幾年趨于穩(wěn)定水平,發(fā)車儀式過后。吉林天朗總經(jīng)理王巖在2022年中工作總結(jié)中重點(diǎn)強(qiáng)調(diào):我們的目標(biāo)要聚焦戰(zhàn)略,簡(jiǎn)化管理,增益于端,學(xué)習(xí)國(guó)內(nèi)外先進(jìn)的企業(yè)模式,業(yè)務(wù)聚焦,利益發(fā)散,做到“力出一孔、利出一孔”。同時(shí)對(duì)工作提出了幾點(diǎn)要求:從細(xì)節(jié)做起,小事抓起,經(jīng)營(yíng)對(duì)的起良心,產(chǎn)品對(duì)的起百姓,回報(bào)對(duì)的起社會(huì),力爭(zhēng)先列成為行業(yè)標(biāo)兵,從開始的“觀天朗”到現(xiàn)在甚至以后的“學(xué)天朗”全員努力,踏踏實(shí)實(shí)的干!
 

 

 

       2009年,吉林天朗正式選址建廠。
 
  2014年,公司董事長(zhǎng)王學(xué)中帶領(lǐng)團(tuán)隊(duì)外出考察,歷經(jīng)數(shù)月走訪了近16個(gè)省份,了解到在秸稈綜合利用和飼草方面百姓的需求,決心制造出一款高效一體化的秸稈收獲加工機(jī)械,并聘請(qǐng)了專業(yè)的技術(shù)團(tuán)隊(duì)著手研發(fā)秸稈飼料撿拾打捆機(jī)。
 
  2016年,經(jīng)歷了2年時(shí)間的不斷試驗(yàn),試錯(cuò),糾錯(cuò)再試驗(yàn),損耗近300萬的研發(fā)和生產(chǎn)成本。第一臺(tái)“鑫天朗”牌秸稈飼料撿拾打捆機(jī)面世,并且投入了使用。此產(chǎn)品全面借鑒了國(guó)內(nèi)外先進(jìn)的技術(shù),經(jīng)過大量的疲勞性作業(yè),解決了傳統(tǒng)打捆機(jī)粉碎不徹底,除塵不到位,秸稈離田不徹底的難題。使用過的用戶說道“我再也不用燒地里剩余的秸稈了,回家直接喂牛,吃不了的賣錢”。由此,天朗打捆機(jī)正式登上了歷史舞臺(tái),也更加堅(jiān)定了公司在該領(lǐng)域發(fā)展的信心!
 
  2017年,經(jīng)過改進(jìn),推出“單箱雙軸”傳動(dòng)系統(tǒng)、懸浮式撿拾結(jié)構(gòu)并獲得了多項(xiàng)多家專利,并且批量生產(chǎn)投入市場(chǎng)應(yīng)用,獲得了良好的口碑。與此同時(shí),也與全國(guó)各地一小部分經(jīng)銷商達(dá)成合作,可是,在此新型產(chǎn)業(yè)面前,大多數(shù)的經(jīng)營(yíng)企業(yè)還是不夠看好這款打捆機(jī),認(rèn)為是“小眾化”產(chǎn)品,無法得到廣泛推廣,對(duì)于銷量沒有足夠的信心,也正是開啟了“觀天朗”時(shí)期。
 
  2018年,迎來了天朗關(guān)鍵性的一年,由于市面上出現(xiàn)了類似的產(chǎn)品,而產(chǎn)品自身仍有缺陷,公司堅(jiān)決從技術(shù)領(lǐng)域上進(jìn)行創(chuàng)新改革,開發(fā)了“三次除土”“后出包”和“二次壓包”技術(shù),并獲得專利,正式拉開了“后出包”時(shí)代的序幕,同時(shí)開始研發(fā)試制“自動(dòng)套袋”技術(shù)。2018的天朗正式打響了打捆機(jī)領(lǐng)域“我們不一樣”的第一槍,公司也正式開啟了“傳承”之路并廣納人才,由王巖總經(jīng)理領(lǐng)導(dǎo)并組建了公司體系內(nèi)的年輕化市場(chǎng)團(tuán)隊(duì)面向全國(guó)推廣開來,這時(shí)的很多人已經(jīng)從“觀”轉(zhuǎn)為“試”,并得到了豐厚的回報(bào)。
 
  2019年,獲得國(guó)家高新技術(shù)企業(yè)認(rèn)證并頒發(fā)了證書,同時(shí)“自動(dòng)套袋”技術(shù)取得成功。
 
 

 

  升級(jí)后的產(chǎn)品投入市場(chǎng),引來“全自動(dòng)”時(shí)代的熱潮。由于在去年購機(jī)的用戶都從中獲益良多,也使得這款秸稈飼料撿拾打捆機(jī)迅速被廣大百姓所青睞,也使得此類細(xì)分領(lǐng)域產(chǎn)品在全國(guó)打捆機(jī)行業(yè)占有一席之地,并且大有逐漸取代傳統(tǒng)產(chǎn)品之勢(shì),因此各類品牌也萌發(fā)出來加劇市場(chǎng)的繁榮。
 
  2020年,通過國(guó)家質(zhì)量管理體系ISO9001認(rèn)證,榮獲科技型中小企業(yè),吉林省科技小巨人稱號(hào),產(chǎn)品銷量突破3100臺(tái),躋身全國(guó)打捆機(jī)行業(yè)三甲,銷售范圍涉及全國(guó)17個(gè)省份,200余家經(jīng)銷企業(yè),80多家配件供應(yīng)中心,增加三個(gè)辦公廠區(qū),市場(chǎng)售后專員,車輛翻了數(shù)倍。為確保用戶利益,天朗一直在努力。
 

 

  2021年,面對(duì)農(nóng)機(jī)行業(yè)的第二周期調(diào)整帶來的壓力,天朗依然大刀闊斧改革,籌備建立分廠,進(jìn)軍中原市場(chǎng),援力新疆牧業(yè)并取得了不俗的成績(jī),兩款單獨(dú)型號(hào)的產(chǎn)品均進(jìn)入銷量排行榜前列,成功加入中國(guó)農(nóng)業(yè)機(jī)械工業(yè)協(xié)會(huì)會(huì)員單位。
 
  2022年,聚焦戰(zhàn)略,簡(jiǎn)化管理,增益于端,讓有秸稈的地方就有鑫天朗,我們拭目以待。
 

 

  眼下,雖然國(guó)家政策對(duì)一部分農(nóng)機(jī)產(chǎn)品的補(bǔ)貼有不同程度的調(diào)整,但農(nóng)機(jī)人對(duì)未來美好的期望愈加強(qiáng)烈,農(nóng)業(yè)農(nóng)村農(nóng)民農(nóng)機(jī),四者也是缺一不可,國(guó)家大力度號(hào)召振興農(nóng)業(yè),做好服務(wù)是理所當(dāng)然的。
 
  天朗經(jīng)歷了“我們不一樣”的開始,走了5年的“回訪之路”,搭建了利民的“飼草平臺(tái)”,制造了“移動(dòng)印鈔機(jī)”,開啟了“直播售后面對(duì)面”,打造了客戶的“沉浸式”關(guān)懷,努力開創(chuàng)下一步的“天朗模式”力出一孔、利出一孔!從學(xué)習(xí)到被學(xué)習(xí),從“觀天朗”到“學(xué)天朗”我們一步一個(gè)腳印,繼往開來!
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