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全柴動力:打造真正適合中國用戶的發(fā)動機(jī),助力中國農(nóng)業(yè)全面現(xiàn)代化

———專訪安徽全柴動力股份有限公司營銷公司副總經(jīng)理許超、技術(shù)中心副主任劉克華
2021-11-05 11:12:36 來源:農(nóng)機(jī)網(wǎng)原創(chuàng) 閱讀量:48162 評論

導(dǎo)讀:在展會現(xiàn)場,農(nóng)機(jī)網(wǎng)采訪到了安徽全柴動力股份有限公司營銷公司副總經(jīng)理許超先生和技術(shù)中心副主任劉克華先生。通過采訪我們更加全面地了解了全柴這個(gè)品牌目前的發(fā)展?fàn)顩r和市場情況,以及服務(wù)農(nóng)業(yè)行業(yè)不變的初心。

  【農(nóng)機(jī)網(wǎng) 訪談資訊】 2021中國國際農(nóng)機(jī)展已于10月28日圓滿落下帷幕。在這場萬眾矚目的農(nóng)機(jī)行業(yè)盛會上,有近2000家中外展商齊齊亮相,專業(yè)觀眾更是達(dá)到了15萬人次。在展會現(xiàn)場,農(nóng)機(jī)網(wǎng)采訪到了安徽全柴動力股份有限公司營銷公司副總經(jīng)理許超先生和技術(shù)中心副主任劉克華先生。通過采訪我們更加全面地了解了全柴這個(gè)品牌目前的發(fā)展?fàn)顩r和市場情況,以及服務(wù)農(nóng)業(yè)行業(yè)不變的初心。
 
 

 

  安徽全柴動力股份有限公司(以下簡稱“全柴動力”)是國內(nèi)專業(yè)的發(fā)動機(jī)研發(fā)與制造企業(yè),具有年產(chǎn)60萬臺多缸發(fā)動機(jī)的能力,發(fā)動機(jī)產(chǎn)品廣泛應(yīng)用于商用汽車、叉車、農(nóng)業(yè)裝備、工程機(jī)械、發(fā)電機(jī)組等。憑借良好的產(chǎn)品質(zhì)量和完善的售后服務(wù),產(chǎn)品銷售和服務(wù)網(wǎng)絡(luò)覆蓋國內(nèi)、東南亞、歐洲等多個(gè)國家和地區(qū),多缸發(fā)動機(jī)累計(jì)銷量超過650萬臺。
 
 

 

  許總向我們介紹道,2021年全柴動力在社會各界朋友的關(guān)心和支持下,預(yù)計(jì)到10月底可完成38萬臺多缸發(fā)動機(jī)的生產(chǎn)量,同期增幅達(dá)到20%;其中在農(nóng)業(yè)裝備產(chǎn)品方面,全柴產(chǎn)品主要涉及拖拉機(jī)、水稻機(jī)、玉米收獲機(jī)和植保機(jī)械等行業(yè)。預(yù)計(jì)10月底可完成9萬臺農(nóng)用多缸柴油機(jī)的生產(chǎn)量,同期增幅達(dá)25%左右。許總表示,近些年全柴的農(nóng)用柴油機(jī)品質(zhì)均得到了主流農(nóng)機(jī)企業(yè)的認(rèn)可和支持,同時(shí)全柴的銷量和品牌知名度也達(dá)到了一定提升。
 
  在市場占有率方面,據(jù)許總介紹,預(yù)計(jì)2021全年可完成11萬臺農(nóng)用柴油機(jī)銷量:其中拖拉機(jī)型發(fā)動機(jī)能達(dá)到7.5萬臺,約占行業(yè)總份額的28%;水稻機(jī)型發(fā)動機(jī)預(yù)計(jì)達(dá)到2萬臺,占行業(yè)總份額的30%左右;兩至四行玉米機(jī)型發(fā)動機(jī)達(dá)到7000臺,約占行業(yè)份額40%;植保機(jī)型發(fā)動機(jī)全年銷量達(dá)到8000臺,行業(yè)份額可達(dá)到85%左右。
 
 

 

  許總認(rèn)為,對于農(nóng)機(jī)裝備企業(yè)來說,服務(wù)的重要性是不言而喻的,有了好的產(chǎn)品和穩(wěn)定的品質(zhì),售后服務(wù)工作至關(guān)重要。許總介紹,全柴動力在農(nóng)機(jī)行業(yè)經(jīng)過20多年發(fā)展,積累了一定的服務(wù)經(jīng)驗(yàn),已經(jīng)形成全面的服務(wù)保障系統(tǒng)來促進(jìn)企業(yè)穩(wěn)定長期發(fā)展:
 
  一是服務(wù)模式多樣化,全柴在全國建有1050家綜合社會服務(wù)站、近40多家配件專營店,形成了完善的服務(wù)網(wǎng)絡(luò),從而保證產(chǎn)品的流通性并及時(shí)有效地提供給客戶;第二是全柴公司培訓(xùn)了50人組成的服務(wù)突擊小分隊(duì),可以保障突發(fā)情況下的應(yīng)急服務(wù);第三是全柴近幾年為了應(yīng)對市場和客戶的需求,實(shí)行了“限時(shí)服務(wù)”制度,也就是服務(wù)人員要在限定的時(shí)間內(nèi)做出反應(yīng)、到達(dá)現(xiàn)場,形成服務(wù)閉環(huán),保障服務(wù)速度和質(zhì)量;第四是持續(xù)服務(wù)創(chuàng)新,運(yùn)用“互聯(lián)網(wǎng)+服務(wù)”搭建“e智能服務(wù)平臺”。實(shí)現(xiàn)了服務(wù)的網(wǎng)絡(luò)化、信息化和智能化,通過運(yùn)用,實(shí)現(xiàn)數(shù)據(jù)分析、數(shù)據(jù)存儲和數(shù)據(jù)診斷,方便后臺及時(shí)提供解決方案,提高了服務(wù)效率。
 

 

  之后,全柴動力技術(shù)中心副主任劉克華向我們詳細(xì)介紹了全柴產(chǎn)品的特點(diǎn)。他表示,農(nóng)業(yè)裝備系列柴油機(jī)由公司自主開發(fā),融合國內(nèi)外發(fā)動機(jī)先進(jìn)設(shè)計(jì)理念,充分考慮農(nóng)田惡劣工作環(huán)境、復(fù)雜苛刻工況,進(jìn)行針對性設(shè)計(jì)優(yōu)化,充分保障了整機(jī)高的可靠性、強(qiáng)的動力性、好的經(jīng)濟(jì)性、廣適應(yīng)性。產(chǎn)品包括B、C、V、J、M五大動力平臺,排量從1.2L到6.4L,功率覆蓋25馬力到240馬力??蓮V泛應(yīng)用于拖拉機(jī)、小麥機(jī)、水稻機(jī)、玉米機(jī)、甘蔗機(jī)、花生機(jī)、灑藥機(jī)、旋耕機(jī)、青貯機(jī)等農(nóng)機(jī)產(chǎn)品。
 
 

 

  劉主任介紹,全柴產(chǎn)品的關(guān)鍵零部件由國內(nèi)知名品牌生產(chǎn),從材質(zhì)到性能都進(jìn)行了全面提升,產(chǎn)品可靠性高、燃油經(jīng)濟(jì)性高,能為用戶帶來更好的體驗(yàn)。劉主任表示,非道路國四標(biāo)準(zhǔn)明年底就要全面實(shí)施了,全柴已做好各方面準(zhǔn)備,會繼續(xù)為廣大用戶提供高品質(zhì)、高性價(jià)比的產(chǎn)品,來滿足用戶的不同需求。全柴也將一如既往地全力服務(wù)農(nóng)業(yè)行業(yè),為我國農(nóng)業(yè)現(xiàn)代化發(fā)展貢獻(xiàn)力量。
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