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后疫情時(shí)代，鄉(xiāng)村旅游或?qū)⒂瓉磔^大發(fā)展機(jī)遇

2020-09-04 17:06:57 來源：農(nóng)機(jī)網(wǎng)原創(chuàng) 閱讀量：42632 評(píng)論

導(dǎo)讀：十一黃金周來臨之際，國(guó)家公布鄉(xiāng)村旅游重點(diǎn)名單，無疑讓“暫?！钡泥l(xiāng)村經(jīng)濟(jì)“久旱逢甘露”，一定程度上帶動(dòng)下半年三農(nóng)發(fā)展。

　　【農(nóng)機(jī)網(wǎng) 熱點(diǎn)關(guān)注】 9月2日，文化和旅游部、國(guó)家發(fā)展改革委公布了第二批全國(guó)鄉(xiāng)村旅游重點(diǎn)村名單，680個(gè)鄉(xiāng)村列入了名錄。這些鄉(xiāng)村旅游重點(diǎn)村將在實(shí)現(xiàn)鄉(xiāng)村振興和脫貧攻堅(jiān)上發(fā)揮示范帶頭作用。
 
　　鄉(xiāng)村振興，產(chǎn)業(yè)興旺是基礎(chǔ)。休閑農(nóng)業(yè)和鄉(xiāng)村旅游是鄉(xiāng)村產(chǎn)業(yè)重要組成部分。今年以來，受疫情影響，鄉(xiāng)村休閑旅游經(jīng)營(yíng)一度停擺，行業(yè)發(fā)展受到了較大沖擊。十一黃金周來臨之際，國(guó)家公布鄉(xiāng)村旅游重點(diǎn)名單，無疑讓“暫停”的鄉(xiāng)村經(jīng)濟(jì)“久旱逢甘露”，一定程度上帶動(dòng)下半年三農(nóng)發(fā)展。
 
　　一直以來，農(nóng)村是個(gè)廣闊的天地，具有十分豐富的文化旅游資源。實(shí)際上，近年來以休閑農(nóng)業(yè)、農(nóng)家樂等為主的鄉(xiāng)村旅游已經(jīng)成為農(nóng)民收入的新增長(zhǎng)點(diǎn)，成為鄉(xiāng)村產(chǎn)業(yè)振興的一大標(biāo)志。據(jù)統(tǒng)計(jì)，2019年休閑農(nóng)業(yè)接待游客32億人次，營(yíng)業(yè)收入超過8500億元。實(shí)踐證明，鄉(xiāng)村旅游是實(shí)施鄉(xiāng)村振興戰(zhàn)略、助力脫貧攻堅(jiān)、豐富產(chǎn)品供給、激發(fā)消費(fèi)潛力的一個(gè)重要渠道。
 

　　今年7月，農(nóng)業(yè)農(nóng)村部印發(fā)了《全國(guó)鄉(xiāng)村產(chǎn)業(yè)發(fā)展規(guī)劃(2020-2025年)》，明確指出鄉(xiāng)村休閑旅游業(yè)是農(nóng)業(yè)功能拓展、鄉(xiāng)村價(jià)值發(fā)掘、業(yè)態(tài)類型創(chuàng)新的新產(chǎn)業(yè)，橫跨一二三產(chǎn)業(yè)、兼容生產(chǎn)生活生態(tài)、融通工農(nóng)城鄉(xiāng)，發(fā)展前景廣闊。
 
　　休閑農(nóng)業(yè)，自然與農(nóng)業(yè)息息相關(guān)。在發(fā)展鄉(xiāng)村休閑旅游重點(diǎn)區(qū)域上，《全國(guó)鄉(xiāng)村產(chǎn)業(yè)發(fā)展規(guī)劃》指出，依托秀美山川、湖泊河流、草原濕地等地區(qū)，在嚴(yán)格保護(hù)生態(tài)環(huán)境的前提下，統(tǒng)籌山水林田湖草系統(tǒng)，發(fā)展以農(nóng)業(yè)生態(tài)游、農(nóng)業(yè)景觀游、特色農(nóng)（牧、漁）業(yè)游為主的休閑農(nóng)（牧、漁）園和農(nóng)（牧、漁）家樂等，以及森林人家、健康氧吧、生態(tài)體驗(yàn)等業(yè)態(tài)，建設(shè)特色鄉(xiāng)村休閑旅游功能區(qū)。
 
　　同時(shí)，要建設(shè)傳統(tǒng)農(nóng)區(qū)鄉(xiāng)村休閑旅游景點(diǎn)，依托稻田、花海、梯田、茶園、養(yǎng)殖池塘、湖泊水庫等大水面、海洋牧場(chǎng)等田園漁場(chǎng)風(fēng)光，發(fā)展景觀農(nóng)業(yè)、農(nóng)事體驗(yàn)、觀光采摘、特色動(dòng)植物觀賞、休閑垂釣等業(yè)態(tài)，開發(fā)“后備箱”“伴手禮”等旅游產(chǎn)品。
 
　　當(dāng)然，在休閑農(nóng)業(yè)風(fēng)生水起、遍地開花的今天，不同地域、不同文化基礎(chǔ)下，各地要開發(fā)出自己的特色?！度珖?guó)鄉(xiāng)村產(chǎn)業(yè)發(fā)展規(guī)劃》提出，鄉(xiāng)村休閑旅游要堅(jiān)持個(gè)性化、特色化發(fā)展方向，以農(nóng)耕文化為魂、美麗田園為韻、生態(tài)農(nóng)業(yè)為基、古樸村落為形、創(chuàng)新創(chuàng)意為徑，開發(fā)形式多樣、具有特色、個(gè)性突出的鄉(xiāng)村休閑旅游業(yè)態(tài)和產(chǎn)品。
 
　　目前來看，部分地區(qū)的休閑農(nóng)業(yè)都開發(fā)出了自身特色。比如此前山西曾啟動(dòng)了休閑農(nóng)業(yè)鄉(xiāng)村游共享平臺(tái)，據(jù)了解此平臺(tái)有13家景區(qū)實(shí)現(xiàn)線上線下同步運(yùn)行，利用網(wǎng)絡(luò)支付等技術(shù)，將這些景區(qū)的門票、住宿、禮品等消費(fèi)內(nèi)容放在一起進(jìn)行經(jīng)營(yíng)，這種利用高科技來提升消費(fèi)體驗(yàn)的方式，顯然是能夠帶來良好效果，值得鼓勵(lì)；再比如此前據(jù)媒體報(bào)道一些城市出現(xiàn)真人版開心農(nóng)場(chǎng)，用戶可以承包土地，遠(yuǎn)程遙控指揮種植，這種方式既運(yùn)用了高科技手段，又體現(xiàn)了農(nóng)耕文化，將“休閑”與“農(nóng)業(yè)”合二為一，值得參考。
 
　　結(jié)語：整體而言，休閑農(nóng)業(yè)發(fā)展方向眾多，但共同核心都是鄉(xiāng)村文化，是農(nóng)民、農(nóng)村和農(nóng)業(yè)的大本營(yíng)。在我國(guó)即將全面建成小康社會(huì)之際，休閑農(nóng)業(yè)也將迎來更大發(fā)展。今年的十一旅游黃金周，不如去這些鄉(xiāng)村旅游重點(diǎn)村去看看？

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