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市場低迷期：“插秧機(jī)大王”逆勢而上

2018-01-05 10:35:06 來源：中國農(nóng)機(jī)網(wǎng) 閱讀量：49731 評論

導(dǎo)讀：轉(zhuǎn)眼間，2017年步入尾聲?？v觀全年，整個農(nóng)機(jī)市場行情持續(xù)低迷?，F(xiàn)階段，農(nóng)機(jī)行業(yè)處于深度調(diào)整時期，江蘇永濤實(shí)業(yè)有限公司(簡稱：永濤實(shí)業(yè))如水稻插秧機(jī)界的一匹“黑馬”正在悄然成長。

　　【中國農(nóng)機(jī)網(wǎng) 明星企業(yè)】轉(zhuǎn)眼間，2017年步入尾聲?？v觀全年，整個農(nóng)機(jī)市場行情持續(xù)低迷?，F(xiàn)階段，農(nóng)機(jī)行業(yè)處于深度調(diào)整時期，江蘇永濤實(shí)業(yè)有限公司(簡稱：永濤實(shí)業(yè))如水稻插秧機(jī)界的一匹“黑馬”正在悄然成長。
 
　　“四月插秧(早稻)谷滿倉，五月插秧一場光。”水稻插秧對農(nóng)時的要求特別講究，一年當(dāng)中插秧時節(jié)就那么幾天，如果出了差錯，農(nóng)民不但會白忙活，還不得不面臨減產(chǎn)的風(fēng)險(xiǎn)。因此，一臺質(zhì)量好、性能高、售后服務(wù)快的插秧機(jī)必定會是農(nóng)民的青睞之選。
 
　　*，插秧機(jī)行業(yè)的“洋品牌”琳瑯滿目，而民族品牌僅占市場的1/4。如何以小博大，打破洋品牌壟斷，已成為民族企業(yè)心中一盤棘手的棋。為打破壁壘，永濤實(shí)業(yè)一頭扎進(jìn)插秧機(jī)的世界，專注打造國內(nèi)插秧機(jī)的品牌，重振插秧機(jī)民族品牌。
 
       嚴(yán)把質(zhì)量關(guān) 扭轉(zhuǎn)民族品牌劣勢
 
　　如何對抗競爭對手？永濤實(shí)業(yè)對此有著很清晰的應(yīng)對策略。在它看來，一臺好的農(nóng)機(jī)就要保證其擁有好的質(zhì)量，哪怕只是一顆細(xì)小的螺絲釘，也要拿出十二分的專注來對待。
 
　　憑借專注的信念，以及對產(chǎn)品質(zhì)量的苛刻把關(guān)。江蘇省農(nóng)機(jī)鑒定站評價說，“江蘇永濤實(shí)業(yè)的富爾代系列插秧機(jī)不但結(jié)合了國內(nèi)外產(chǎn)品的優(yōu)點(diǎn)，并且所采用的零部件質(zhì)量也是相當(dāng)可靠。”隨后，2013年富爾代插秧機(jī)被列入國家農(nóng)機(jī)購置補(bǔ)貼目錄，更是為用戶帶來看得見的實(shí)惠。
 
　　近兩年，作為國內(nèi)的*，富爾代插秧機(jī)更是在行業(yè)內(nèi)呈現(xiàn)出一片繁忙地景象。在永濤實(shí)業(yè)的工廠里從早到晚發(fā)貨不斷，工人為趕工加班加點(diǎn)已成常態(tài)，每天發(fā)貨量可以達(dá)到七八車。就這樣，經(jīng)過短短幾年的市場考驗(yàn)，富爾代系列插秧機(jī)銷量猛增，現(xiàn)在年產(chǎn)量已達(dá)到10000余臺。作為*的民族企業(yè)品牌，富爾代插秧機(jī)逐步扭轉(zhuǎn)農(nóng)民對國產(chǎn)品牌農(nóng)機(jī)的信任，儼然已經(jīng)成為農(nóng)民心中的“插秧機(jī)大王”。
 
　　營造“好口碑” 并非一朝一夕
 
　　“羅馬不是一天建成的”，富爾代插秧機(jī)的好口碑也不是一朝一夕促成的，為了打開市場，永濤實(shí)業(yè)付出甚多。
 
　　東北，這個民族品牌和洋品牌常年博弈的必爭之地，也是富爾代插秧機(jī)的“主戰(zhàn)場”。盡人皆知，市場開辟的前期往往困難重重，如何順利打開市場，永濤實(shí)業(yè)決定咬緊牙關(guān)，逆勢而上。
 
　　從用戶角度來看，能大化滿足自身需求的產(chǎn)品才只能算是一件“合格”的產(chǎn)品，除此之外，對產(chǎn)品的質(zhì)量、使用年限、售后服務(wù)、外界口碑等等也很看重。對此，永濤實(shí)業(yè)認(rèn)為，既然用戶作為富爾代產(chǎn)品的直接體驗(yàn)者，那么其給出的意見和要求也是必須重視和解決的。大化地服務(wù)于用戶，為用戶創(chuàng)造更多價值。
 
　　機(jī)器白給老百姓用；有毛病算廠家的；在農(nóng)忙時節(jié)準(zhǔn)備好備用機(jī)器，保證用戶作業(yè)突發(fā)狀況能夠及時維修，并且不誤農(nóng)時等等。永濤實(shí)業(yè)本著一顆真誠、認(rèn)真、擔(dān)當(dāng)?shù)姆?wù)態(tài)度力爭將富爾代系列插秧機(jī)做到無可挑剔，讓其真正成為農(nóng)民放心的“得力助手”。另外，富爾代插秧機(jī)把行業(yè)里“一年三包”的服務(wù)標(biāo)準(zhǔn)增加到“三包兩年”就是讓農(nóng)民得到更多實(shí)惠的好證明。
 
　　如今，富爾代系列插秧機(jī)已遍布東北大市場，在贏得眾多好口碑的同時還遠(yuǎn)銷海外，成為個具備和洋品牌抗衡的民族品牌。

         中國農(nóng)機(jī)網(wǎng)（m.balpclean.com）原創(chuàng)，轉(zhuǎn)載請注明出處。
 

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