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在競爭中找機(jī)遇 開拓農(nóng)機(jī)行業(yè)下一片“藍(lán)?！?/h1>
2016-09-22 16:47:48 來源：中國農(nóng)機(jī)網(wǎng) 閱讀量：16591 評論

導(dǎo)讀：今天來講一講未來我國農(nóng)機(jī)市場的出路，想必大家都耳熟能詳?shù)囊粋€熱詞——藍(lán)海，這個詞可不是代表藍(lán)色的海，而是指未知的市場空間。目前，我國農(nóng)機(jī)行業(yè)競爭日益激烈，而外國農(nóng)機(jī)的優(yōu)勢更是給本土農(nóng)機(jī)帶來更大的壓力，企業(yè)想要在競爭中獲得優(yōu)勢，除了在原有的市場中殺出一條血路，尋找開拓下一片“藍(lán)海”也將成為必然之舉。

　　【中國農(nóng)機(jī)網(wǎng) 行業(yè)要聞】今天來講一講未來我國農(nóng)機(jī)市場的出路，想必大家都耳熟能詳?shù)囊粋€熱詞——藍(lán)海，這個詞可不是代表藍(lán)色的海，而是指未知的市場空間。目前，我國農(nóng)機(jī)行業(yè)競爭日益激烈，而外國農(nóng)機(jī)的優(yōu)勢更是給本土農(nóng)機(jī)帶來更大的壓力，企業(yè)想要在競爭中獲得優(yōu)勢，除了在原有的市場中殺出一條血路，尋找開拓下一片“藍(lán)海”也將成為必然之舉。
　　
　　 在競爭中找機(jī)遇 開拓農(nóng)機(jī)行業(yè)下一片“藍(lán)海”

        在農(nóng)機(jī)化發(fā)展的今天，許多原有農(nóng)機(jī)市場之間出現(xiàn)飽和狀態(tài)，農(nóng)機(jī)企業(yè)的競爭廝殺進(jìn)入白熱化階段，越來越多的企業(yè)急于掙脫現(xiàn)狀，但卻迷茫于未來之路該往哪走。那么我國農(nóng)機(jī)市場的“藍(lán)海”會在哪里呢？如果你也是一位迷茫的農(nóng)機(jī)從業(yè)者，不妨看看下文。
　　
　　下面筆者分享農(nóng)機(jī)行業(yè)發(fā)展呈良好態(tài)勢的三個方向供業(yè)界人士參考：
　　
　　植保類農(nóng)業(yè)機(jī)械需求量增加
　　
　　從農(nóng)機(jī)工業(yè)協(xié)會數(shù)據(jù)看，我國農(nóng)業(yè)機(jī)械化整體水平在2015年已經(jīng)達(dá)到63%，但當(dāng)前植保環(huán)節(jié)的農(nóng)機(jī)化水平僅有35%。在我國農(nóng)村，農(nóng)業(yè)植保機(jī)械仍舊以手動或半手動為主，不少農(nóng)民打藥依然是背著承重的打藥機(jī)，隨著農(nóng)業(yè)現(xiàn)代化的發(fā)展，這種植保模式必然會被打破。
　　
　　此外，近年來我國農(nóng)村勞動力日益減少，農(nóng)民走向老齡化，將不能滿足傳統(tǒng)的植保方式所需要的勞動力，再加上土地流轉(zhuǎn)帶動農(nóng)業(yè)生產(chǎn)規(guī)?；r(nóng)民對植保機(jī)械的訴求將不斷增加。
　　
　　面對植保產(chǎn)品的巨大需求，其市場保有量卻是不足的，尤其是大型植保機(jī)械保有量更是捉襟見肘。近幾年聲名鵲起的植保無人機(jī)每年也只有約1000多臺銷量，而大型的自走式植保設(shè)備，仍處于市場推廣期和用戶培育期。
　　
　　近兩年來，傳統(tǒng)的拖拉機(jī)、收獲機(jī)、插秧機(jī)、播種機(jī)等農(nóng)機(jī)產(chǎn)品由于社會保有量持續(xù)增長，購機(jī)補(bǔ)貼政策支持力度有所放緩，但農(nóng)業(yè)植保類農(nóng)機(jī)卻逐漸得到特殊照顧。由于行業(yè)需求的大幅增長，很多人開始摩拳擦掌躍躍欲試，植保類農(nóng)業(yè)機(jī)械“藍(lán)海”正在開拓。
　　
　　丘陵山區(qū)不斷推廣機(jī)械化技術(shù)
　　
　　農(nóng)業(yè)植保機(jī)械化需提高，丘陵山區(qū)也不遑多讓。就我國目前情況而言，丘陵山區(qū)機(jī)械化水平仍較低，大部分農(nóng)機(jī)產(chǎn)品只適用于廣闊平坦的農(nóng)田，受地形限制，很多農(nóng)機(jī)無法在丘陵山區(qū)作業(yè)，從而導(dǎo)致這部分市場農(nóng)機(jī)保有量并不多。
　　
　　隨著科學(xué)技術(shù)的發(fā)展，不少農(nóng)機(jī)被“改進(jìn)”，其性能開始適應(yīng)復(fù)雜的地形條件，微型農(nóng)機(jī)的出現(xiàn)更是讓人見識到了農(nóng)機(jī)不僅有“大塊頭”，小巧靈活也是可以的。另外，國家這兩年也一直致力于發(fā)展丘陵山區(qū)機(jī)械化，早在“十二五”期間，農(nóng)業(yè)部就將南方丘陵山區(qū)列為農(nóng)業(yè)機(jī)械化重點發(fā)展區(qū)域。所以，在未來，適應(yīng)于丘陵山區(qū)耕作的農(nóng)機(jī)需求量會不斷增加，企業(yè)可在此探尋市場空間。
　　
　　花生芝麻類作物機(jī)械呈蓬勃發(fā)展態(tài)勢
　　
　　在我國農(nóng)業(yè)機(jī)械化發(fā)展過程中，除了地形這個限制因素以外，種類繁多的農(nóng)作物也是夠令人頭疼的了。相較于水稻、小麥等糧食作物的高度機(jī)械化，花生芝麻類的經(jīng)濟(jì)作物機(jī)械化后勁略顯不足。為解決這些個“老大難”問題，促進(jìn)農(nóng)民增收，不少地方都在加大科研力度和人力物力的投入，爭取實現(xiàn)花生芝麻生產(chǎn)全程機(jī)械化。
　　
　　前段時間，在國家芝麻現(xiàn)代農(nóng)業(yè)產(chǎn)業(yè)技術(shù)體系的支持下，青島農(nóng)業(yè)大學(xué)現(xiàn)代農(nóng)業(yè)裝備研發(fā)團(tuán)隊,專門抽調(diào)人員,組成芝麻機(jī)械化技術(shù)攻關(guān)小組。圍繞芝麻的種植模式,先后研制出了適宜芝麻播種的種繩編織機(jī)、6行芝麻精量播種機(jī)、智能芝麻田間管理機(jī)、遙控自動高低地隙寬幅噴藥機(jī)、芝麻打捆收獲機(jī)等5種芝麻智能裝備，填補(bǔ)了國內(nèi)芝麻生產(chǎn)領(lǐng)域的空白。
　　
　　由此可見，在我國這個擁有眾多農(nóng)作物品種的國家中，還有不少作物機(jī)械等待研究和開發(fā)，近年來的科研力度在芝麻機(jī)械上，未來在哪兒非常值得企業(yè)把握。
　　
　　結(jié)語：中國是一個農(nóng)業(yè)大國，而且是一個正在邁向機(jī)械化的農(nóng)業(yè)大國，農(nóng)業(yè)機(jī)械的需求量會不斷增加，把握好市場動向是企業(yè)競爭取勝的關(guān)鍵。這些年，隨著農(nóng)機(jī)化程度加深，越來越多潛在的市場逐漸顯現(xiàn)，當(dāng)下，需要企業(yè)有一雙智慧的雙眼，明確當(dāng)前我國農(nóng)機(jī)發(fā)展形勢，開拓農(nóng)機(jī)行業(yè)下一片“藍(lán)海”。

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