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“融合共進(jìn),相互成就”——中華好蟹將攜手中華好海參精彩亮相2024河蟹產(chǎn)業(yè)(上海)博覽會(huì)!

2024-08-19 11:14:35 來(lái)源:蟹博會(huì) 閱讀量:14417 評(píng)論

導(dǎo)讀:在本次蟹博會(huì)上,中華好蟹與中華好參將攜手合作,旨在提高消費(fèi)者對(duì)產(chǎn)品的信任度,推動(dòng)產(chǎn)業(yè)的健康發(fā)展,并致力于建立和推廣一個(gè)具有公信力的公共品牌。

  【農(nóng)機(jī)網(wǎng) 會(huì)展快訊】 海參和大閘蟹都是品質(zhì)優(yōu)良、特色鮮明的國(guó)產(chǎn)優(yōu)質(zhì)水產(chǎn)品,受到國(guó)內(nèi)消費(fèi)者的喜愛。然而,市場(chǎng)上存在產(chǎn)品質(zhì)量良莠不齊、執(zhí)行標(biāo)準(zhǔn)缺乏規(guī)范、產(chǎn)地標(biāo)注混亂等問(wèn)題,嚴(yán)重?fù)p害了消費(fèi)者的權(quán)益,也影響了產(chǎn)業(yè)的健康、持續(xù)發(fā)展。
 
  在本次蟹博會(huì)上,中華好蟹與中華好參將攜手合作,旨在提高消費(fèi)者對(duì)產(chǎn)品的信任度,推動(dòng)產(chǎn)業(yè)的健康發(fā)展,并致力于建立和推廣一個(gè)具有公信力的公共品牌。
 
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  2024年8月7日下午兩點(diǎn)于中國(guó)漁業(yè)協(xié)會(huì)水產(chǎn)商貿(mào)分會(huì)會(huì)客所——源臻藝術(shù)館正式舉行“2024首屆蟹博會(huì)——中華好蟹&中華好參‘融合共進(jìn),相互成就’戰(zhàn)略合作研討交流會(huì)”,此次蟹博會(huì)旨在搭建一個(gè)高端的交流平臺(tái),讓來(lái)自全國(guó)各地的水產(chǎn)養(yǎng)殖專家、教授、參展企業(yè)、行業(yè)大拿以及相關(guān)行業(yè)的代表齊聚一堂,共同推動(dòng)中國(guó)優(yōu)質(zhì)的大閘蟹和海參產(chǎn)業(yè)走向新的高度。
 
  本次會(huì)議是上海市農(nóng)業(yè)農(nóng)村委原二級(jí)巡視員金英、中漁協(xié)水產(chǎn)商貿(mào)分會(huì)/大閘蟹營(yíng)銷品牌聯(lián)盟執(zhí)行會(huì)長(zhǎng)/理事長(zhǎng)葛錦海、上海水產(chǎn)行業(yè)協(xié)會(huì)秘書長(zhǎng)吳常產(chǎn)、上海水產(chǎn)集團(tuán)企管部水產(chǎn)品終端營(yíng)銷副總監(jiān)江衛(wèi)民、中漁協(xié)水產(chǎn)商貿(mào)分會(huì)常務(wù)副秘書長(zhǎng)袁道亮、河蟹產(chǎn)業(yè)(上海)博覽會(huì)總負(fù)責(zé)人韓玲、中漁協(xié)水產(chǎn)商貿(mào)分會(huì)助理陸燕萍、金黎一行人與中華好參方代表中國(guó)漁業(yè)協(xié)會(huì)海參產(chǎn)業(yè)分會(huì)常務(wù)副會(huì)長(zhǎng)/中漁佳參(大連)海珍品有限公司董事長(zhǎng)遲飛躍、中漁佳參(大連)海珍品有限公司總經(jīng)理董福朋、遼參集團(tuán)經(jīng)營(yíng)管理有限公司董事長(zhǎng)助理曲澗川、大連正德居水產(chǎn)有限公司總經(jīng)理張起超、大連瑞兔島水產(chǎn)有限公司營(yíng)銷總監(jiān)劉義、大連瑞兔島水產(chǎn)有限公司品牌經(jīng)理邱金鵬、集品堂生態(tài)水產(chǎn)有限公司總經(jīng)理劉耿、大連長(zhǎng)生灣食品有限公司副總經(jīng)理汲義強(qiáng)、大連壹網(wǎng)漁海鮮供應(yīng)鏈有限公司總經(jīng)理周梅芳、大連壹網(wǎng)漁海鮮供應(yīng)鏈有限公司品牌經(jīng)理石哥、大連壹網(wǎng)漁海鮮供應(yīng)鏈有限公司顧問(wèn)范文軍、大連太和殿海洋生物有限公司總經(jīng)理?xiàng)钌?、大連太和殿海洋生物有限公司副總經(jīng)理源源等人的首次會(huì)晤,本次會(huì)議就中華好蟹與中華好參在2024河蟹產(chǎn)業(yè)(上海)博覽會(huì)中的合作與發(fā)展進(jìn)行深入探討,讓本次與會(huì)人員對(duì)此次合作的了解得以加深,同時(shí)也為未來(lái)的合作奠定了堅(jiān)實(shí)的基礎(chǔ)。
 

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  中漁協(xié)水產(chǎn)商貿(mào)分會(huì)/大閘蟹營(yíng)銷品牌聯(lián)盟執(zhí)行會(huì)長(zhǎng)/理事長(zhǎng)葛錦海聽到后提出可以建立上海直銷品牌體驗(yàn)中心,將優(yōu)質(zhì)海參和大閘蟹直接銷售給消費(fèi)者,減少中間環(huán)節(jié),降低價(jià)格,提高產(chǎn)品的競(jìng)爭(zhēng)力。他強(qiáng)調(diào),直銷中心不僅能夠?yàn)橄M(fèi)者提供更加實(shí)惠的價(jià)格,還能保證產(chǎn)品的品質(zhì)和新鮮度。
 

03

 
  上海市農(nóng)業(yè)農(nóng)村委前二級(jí)巡視員金英女士認(rèn)為,本屆蟹博會(huì)為中華好蟹和中華好海參的攜手合作提供了展示的舞臺(tái),并為整個(gè)行業(yè)帶來(lái)了創(chuàng)新的拓展思路與方向。她表示,農(nóng)業(yè)農(nóng)村廳對(duì)此次蟹博會(huì)的舉辦給予了高度關(guān)注,并全面支持中華好蟹與中華好海參的此次合作。金英女士敦促所有與會(huì)者共同努力,攜手打造一個(gè)公正、透明、高品質(zhì)的水產(chǎn)市場(chǎng)環(huán)境,擦亮中華好蟹與中華好海參的品牌。
 

04

 
  中漁協(xié)水產(chǎn)商貿(mào)分會(huì)常務(wù)副秘書長(zhǎng)袁道亮提出,海參產(chǎn)品的多樣化發(fā)展是可行的。他指出,在三文魚剛進(jìn)入中國(guó)市場(chǎng)時(shí),其加工方式相對(duì)單一,但隨著時(shí)間的推移,已經(jīng)發(fā)展出一系列深加工產(chǎn)品。基于這一經(jīng)驗(yàn),海參同樣可以探索新的發(fā)展路徑,開發(fā)出更多深加工產(chǎn)品,以迎合不同消費(fèi)者的需求。他強(qiáng)調(diào),海參作為一種營(yíng)養(yǎng)價(jià)值豐富的海產(chǎn)品,擁有巨大的市場(chǎng)潛力。他提出,通過(guò)創(chuàng)新加工技術(shù),海參可以被制成即食產(chǎn)品、保健食品等多種形式,這將有助于拓寬市場(chǎng)渠道,并提升產(chǎn)品的附加值。
 

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  上海水產(chǎn)行業(yè)協(xié)會(huì)秘書長(zhǎng)吳常產(chǎn)則強(qiáng)調(diào)了品牌建設(shè)的重要性。他認(rèn)為,通過(guò)建立統(tǒng)一的品牌形象和標(biāo)準(zhǔn),可以提高消費(fèi)者對(duì)海參和大閘蟹產(chǎn)品的信任度。吳常產(chǎn)建議,可以設(shè)立專門的品牌推廣基金,用于支持企業(yè)進(jìn)行品牌宣傳和市場(chǎng)推廣活動(dòng),從而提升整個(gè)產(chǎn)業(yè)的品牌價(jià)值。
 

06

 
  上海水產(chǎn)集團(tuán)企業(yè)管理部門的水產(chǎn)品終端營(yíng)銷副總監(jiān)江衛(wèi)民指出,南方的河蟹與北方的海參應(yīng)當(dāng)實(shí)現(xiàn)資源互補(bǔ),積極拓展社區(qū)團(tuán)購(gòu)市場(chǎng),并建立專屬的河蟹與海參直銷平臺(tái)。通過(guò)這些措施,可以確保廣大消費(fèi)者深入了解品牌的知名度,并致力于塑造中華好蟹與中華好參的良好口碑。
 

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  河蟹產(chǎn)業(yè)(上海)博覽會(huì)的總負(fù)責(zé)人韓玲女士相信,醬香茅臺(tái)的成功模式將在河蟹博覽會(huì)與中華好參品牌的攜手合作中重現(xiàn)。她認(rèn)為,這種創(chuàng)新的營(yíng)銷策略將為雙方帶來(lái)新的增長(zhǎng)點(diǎn),這種跨界合作不僅能夠吸引更多消費(fèi)者的目光,還能為雙方品牌帶來(lái)前所未有的曝光度和市場(chǎng)增量。蟹博會(huì)與中華好參在理念和目標(biāo)上的高度契合預(yù)示著雙方的合作有望達(dá)到新的里程碑。此外,河蟹博覽會(huì)還將舉辦一系列精彩紛呈的同期活動(dòng),包括商務(wù)晚宴等,為參展嘉賓和企業(yè)提供一個(gè)近距離交流行業(yè)見解,探討合作機(jī)會(huì),共同繪制水產(chǎn)品行業(yè)美好未來(lái)的平臺(tái)。通過(guò)這一平臺(tái),企業(yè)可以尋找合適的合作伙伴,拓展市場(chǎng)版圖,實(shí)現(xiàn)互利共贏。
 

08

 
  中國(guó)漁業(yè)協(xié)會(huì)海參產(chǎn)業(yè)分會(huì)常務(wù)副會(huì)長(zhǎng)/中漁佳參(大連)海珍品有限公司董事長(zhǎng)遲飛躍表示近幾年的大連海參市場(chǎng)經(jīng)濟(jì)并不樂(lè)觀,面臨著產(chǎn)量過(guò)剩和市場(chǎng)需求不足的雙重壓力,他提出中華好參是否能夠在蟹博會(huì)上立足,關(guān)鍵在于如何通過(guò)創(chuàng)新和差異化策略來(lái)吸引消費(fèi)者。遲飛躍強(qiáng)調(diào),大連海參產(chǎn)業(yè)需要通過(guò)科技研發(fā)和產(chǎn)品升級(jí),推出更多符合現(xiàn)代消費(fèi)者需求的海參產(chǎn)品。他建議可以開發(fā)一系列海參深加工產(chǎn)品,如海參包子、海參鍋貼等,以拓寬市場(chǎng)渠道和滿足不同消費(fèi)群體的需求。
 
  此外,遲飛躍還強(qiáng)調(diào)了品牌故事的重要性。他認(rèn)為,通過(guò)講述大連海參的歷史文化、養(yǎng)殖故事以及品牌背后的人文關(guān)懷,可以增強(qiáng)消費(fèi)者對(duì)品牌的認(rèn)同感和忠誠(chéng)度。他建議在蟹博會(huì)上設(shè)立專門的展示區(qū),通過(guò)多媒體和互動(dòng)體驗(yàn)的方式,他表示將積極組織大連海參企業(yè)并帶頭參與到蟹博會(huì)當(dāng)中,讓消費(fèi)者深入了解大連海參的獨(dú)特魅力。
 

09

 
  在本次會(huì)議中,集品堂總經(jīng)理劉耿指出,本次上海之行讓他深刻認(rèn)識(shí)到南北文化的差異,并且領(lǐng)悟到南方河蟹產(chǎn)業(yè)與北方海參產(chǎn)業(yè)在營(yíng)銷策略上的共通之處。他提出,南方河蟹產(chǎn)業(yè)的商業(yè)模式為北方海參產(chǎn)業(yè)提供了許多值得借鑒的經(jīng)驗(yàn)。劉耿強(qiáng)調(diào),對(duì)于當(dāng)前北方大連海參產(chǎn)業(yè)而言,品牌建設(shè)是至關(guān)重要的目標(biāo)。通過(guò)打造強(qiáng)有力的品牌形象,可以提升公眾對(duì)大連海參的認(rèn)知度。同時(shí),他認(rèn)為像蟹博會(huì)這樣的平臺(tái),有助于將大連海參推向更廣闊的市場(chǎng),走出北方。
 

10

 
  中漁佳參(大連)海珍品有限公司總經(jīng)理董福朋則從企業(yè)的角度出發(fā),他認(rèn)為大連的海參企業(yè)來(lái)到上海蟹博會(huì)是雙方都受益的舉措。董福朋總經(jīng)理指出,企業(yè)應(yīng)注重品牌故事的打造,通過(guò)講述海參的養(yǎng)殖歷史、文化內(nèi)涵以及與消費(fèi)者的情感連接,來(lái)提升品牌的附加值。
 
  蟹博會(huì)作為一個(gè)全國(guó)性的行業(yè)交流平臺(tái),不僅匯聚了眾多優(yōu)質(zhì)的水產(chǎn)品供應(yīng)商,還吸引了大量的采購(gòu)商、消費(fèi)者以及行業(yè)媒體前來(lái)參觀交流。對(duì)于大連海參企業(yè)來(lái)說(shuō),這是一個(gè)展示自身實(shí)力、提升品牌知名度的絕佳機(jī)會(huì)。
 
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  大連長(zhǎng)生灣食品有限公司副總經(jīng)理汲義強(qiáng)提出了一個(gè)核心問(wèn)題,詢問(wèn)本次聯(lián)合活動(dòng)是否將重點(diǎn)放在遼寧大連的海參產(chǎn)品上。他強(qiáng)調(diào),合作過(guò)程中應(yīng)確保公平性,確保各地優(yōu)質(zhì)海參品牌均有機(jī)會(huì)展現(xiàn)其獨(dú)特之處和優(yōu)勢(shì)。汲義強(qiáng)進(jìn)一步建議,可以設(shè)立專區(qū)展示不同地區(qū)的海參產(chǎn)品,以便消費(fèi)者能夠了解并對(duì)比各地海參的品質(zhì)與口感,進(jìn)而推動(dòng)海參產(chǎn)業(yè)的多元化發(fā)展。
 

12

 
  大連正德居水產(chǎn)有限公司總經(jīng)理張起超責(zé)認(rèn)為可以將大連海參融合到蟹博會(huì)當(dāng)中,他建議可以設(shè)置海參品鑒區(qū),讓消費(fèi)者現(xiàn)場(chǎng)品嘗由專業(yè)廚師精心制作的海參佳肴,從而提升消費(fèi)者對(duì)海參產(chǎn)品的興趣和購(gòu)買欲望。同時(shí)也可以推出“即食海參”,為忙碌的現(xiàn)代人提供便捷的海參食用方式。張起超強(qiáng)調(diào),通過(guò)這樣的互動(dòng)體驗(yàn),可以有效提升消費(fèi)者對(duì)海參產(chǎn)品的認(rèn)知和接受度,進(jìn)而推動(dòng)海參產(chǎn)業(yè)的創(chuàng)新發(fā)展。
 

13

 
  大連瑞兔島水產(chǎn)有限公司營(yíng)銷總監(jiān)邱金鵬提出,應(yīng)加強(qiáng)線上營(yíng)銷渠道的建設(shè),利用社交媒體和電子商務(wù)平臺(tái),擴(kuò)大海參和大閘蟹的市場(chǎng)影響力,讓大家都知道大連的名片除了櫻桃還有海參。他建議可以通過(guò)直播帶貨、短視頻營(yíng)銷等方式,讓消費(fèi)者在享受視覺盛宴的同時(shí),了解產(chǎn)品的品質(zhì)和特色,從而實(shí)現(xiàn)線上線下的互動(dòng)和銷售。
 
  此次研討合作交流會(huì)取得顯著成效,不僅讓中華好海參的代表團(tuán)對(duì)中華好蟹以及蟹博會(huì)有了更加全面而深入的了解,也讓參會(huì)人員對(duì)如何通過(guò)合作提升中華好蟹與中華好參的品牌影響力,以及如何共同推動(dòng)整個(gè)水產(chǎn)業(yè)的健康發(fā)展有了更清晰的認(rèn)識(shí)。
 
  本次參會(huì)的協(xié)會(huì)及十余家企業(yè)紛紛向組委會(huì)表達(dá)了強(qiáng)烈的參展意向,相信本次中華好蟹及中華好海參的品牌聯(lián)名合作將在蟹博會(huì)上大放異彩,為蟹博會(huì)注入新的活力。
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