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全球最大！德國漢諾威農(nóng)機(jī)展Agritechnica盛大開幕

2023-11-15 09:23:56 來源：德國農(nóng)業(yè)協(xié)會 閱讀量：21140 評論

導(dǎo)讀：由德國農(nóng)業(yè)協(xié)會（DLG）主辦的2023年德國漢諾威國際農(nóng)業(yè)機(jī)械展覽會（Agritechnica 2023）于 11月12日在德國漢諾威展覽中心拉開帷幕。

　　【農(nóng)機(jī)網(wǎng) 會展快訊】由德國農(nóng)業(yè)協(xié)會(DLG)主辦的2023年德國漢諾威國際農(nóng)業(yè)機(jī)械展覽會(Agritechnica 2023)于 11月12日在德國漢諾威展覽中心拉開帷幕，總展覽面積高達(dá)38.9萬平方米。展會將持續(xù)到11月18日，這一世界領(lǐng)先的農(nóng)業(yè)機(jī)械大展將成為全球農(nóng)業(yè)設(shè)備和農(nóng)業(yè)相關(guān)從業(yè)人員目光的焦點。“來自全球52個國家的2811家參展商已經(jīng)將漢諾威展覽中心的全部展場預(yù)訂一空。”德國農(nóng)業(yè)協(xié)會相關(guān)負(fù)責(zé)人托比亞斯·艾希貝格(Tobias Eichberg)在展會開始前的國際新聞發(fā)布會上表示，“這凸顯了Agritechnica作為全球創(chuàng)新展示平臺、領(lǐng)先的商業(yè)平臺和農(nóng)業(yè)領(lǐng)域未來重要問題論壇的突出地位。”
 
　　Agritechnica展會比以往任何時候都更加國際化，這體現(xiàn)在65%的參展商來自德國以外的國家和地區(qū)，這一數(shù)字也創(chuàng)下了該展覽會的新紀(jì)錄。德國以外的這些公司大多來自意大利(351 家)、中國(182 家)、土耳其(159 家)、荷蘭(141 家)、法國(106 家)、印度(81 家)、波蘭(73 家)、奧地利(67 家)、英國(59 家)和美國(57 家)。此外，還有 23個國家和地區(qū)首次以聯(lián)合展團(tuán)的形式參展，其中包括荷蘭、北愛爾蘭、瑞典、烏克蘭和美國內(nèi)布拉斯加州等。國家和地區(qū)展團(tuán)凸顯了國際農(nóng)業(yè)機(jī)械行業(yè)的全球一體化，以及Agritechnica作為國際領(lǐng)先的信息和農(nóng)業(yè)綜合企業(yè)的重要性。

　　“綠色生產(chǎn)力”：農(nóng)業(yè)機(jī)械行業(yè)為高產(chǎn)和可持續(xù)農(nóng)業(yè)提供解決方案
 
　　農(nóng)業(yè)部門必須適應(yīng)當(dāng)前的條件。未來，在提高生產(chǎn)率的同時，必須降低投入品的使用強(qiáng)度，保護(hù)環(huán)境和自然。因此，通過技術(shù)和專業(yè)進(jìn)步獲得靈感和解決方案就顯得尤為重要。“農(nóng)業(yè)機(jī)械的創(chuàng)新是‘綠色生產(chǎn)力’的關(guān)鍵。德國機(jī)械工程師協(xié)會授予創(chuàng)新獎的創(chuàng)新成果也證明了這一點。今年，我們的參展商向這一獎項計劃提交了 251 種新產(chǎn)品和解決方案，”Eichberg 強(qiáng)調(diào)說，“農(nóng)業(yè)機(jī)械行業(yè)具有很高的創(chuàng)新潛力。除了老牌制造商外，眾多新創(chuàng)企業(yè)也為展會提供了寶貴的動力，Agritechnica 在11號展館專門為這些新創(chuàng)企業(yè)開辟了整個展區(qū)。”

　　專為交流設(shè)計的國際技術(shù)項目
 
　　Agritechnica 憑借其由眾多國際專家演講的專業(yè)項目，被視為農(nóng)業(yè)領(lǐng)域最重要的面向未來的論壇。今年，德國農(nóng)業(yè)協(xié)會及其合作伙伴在為期七天的時間里舉辦涵蓋300場演講的五個“專家講壇”，五場國際會議，470位演講嘉賓，兩場聚焦活動和六場頒獎典禮。
 
　　“Agritechnica是一個獨一無二的全球性盛會。面對面的國際專業(yè)交流是其核心。來自世界各地的參展商、專家和參觀者之間的許多深入會談和討論，使Agritechnica不僅成為展示最新技術(shù)的領(lǐng)先展會，也成為業(yè)內(nèi)人士面對面交流、分享知識和建立長期關(guān)系的重要場所，”Eichberg這樣描述這個世界領(lǐng)先的農(nóng)業(yè)機(jī)械展會的獨特之處。他補(bǔ)充說，“在Agritechnica展會上，農(nóng)業(yè)從業(yè)人員與工程師和數(shù)字化專家進(jìn)行專業(yè)交流的情況并不少見，而這種機(jī)會在日常生活中可以說非常難得。”

　　新內(nèi)容，創(chuàng)新形式，改進(jìn)服務(wù)
 
　　同樣在今年，Agritechnica通過整合新內(nèi)容和創(chuàng)新形式，進(jìn)一步擴(kuò)展了其展覽和技術(shù)項目。德國農(nóng)業(yè)協(xié)會位于24號展廳的展臺設(shè)有專家講堂、工作室講堂和國際參觀者休息室，是專業(yè)交流的中心。在兩個主題聚焦活動中，專家們將在9號展廳探討智能農(nóng)業(yè)領(lǐng)域的最新發(fā)展，在24號展廳探討可控環(huán)境農(nóng)業(yè)領(lǐng)域的最新獨立食品系統(tǒng)。提前向參展商登記的參觀者可以在室外專用區(qū)域的“駕駛體驗”點測試替代動力系統(tǒng)。在德國農(nóng)業(yè)協(xié)會位于11號展館的“原型俱樂部”(DLG Prototype Club)，年輕的軟件開發(fā)人員將展示他們?nèi)绾谓鉀Q農(nóng)業(yè)面臨的數(shù)字挑戰(zhàn)。

　　11月14日在 Agritechnica展會上舉辦的“國際農(nóng)民日”將重點關(guān)注兩個農(nóng)業(yè)大國——法國和波蘭。11月15日，將推出新活動“慶祝目標(biāo)”(24 號展廳)，其目的是讓人們了解現(xiàn)代農(nóng)業(yè)的激情、問題和挑戰(zhàn)，從而激勵人們投身農(nóng)業(yè)和農(nóng)業(yè)設(shè)備行業(yè)。作為活動的一部分，將向來自農(nóng)業(yè)和農(nóng)業(yè)綜合企業(yè)的12位鼓舞人心的女性頒發(fā)農(nóng)業(yè)女性獎。來自38個國家的130多名婦女成為該獎項的候選人。
 
　　今年將第二次頒發(fā)德國農(nóng)業(yè)協(xié)會農(nóng)業(yè)影響者獎，在YouTube、Instagram和TikTok三個平臺上的內(nèi)容發(fā)布者將分別角逐獎項，每個獎項都有德語和國際兩種語言類別。頒獎儀式將作為11月16日青年農(nóng)民聚會的一部分舉行。

　　此外，展會進(jìn)一步改進(jìn)后的服務(wù)將繼續(xù)為參觀者提供簡單的導(dǎo)航，讓他們在展會上輕松瀏覽各種產(chǎn)品。作為參觀者的高效計劃工具，改進(jìn)后的Agritechnica應(yīng)用程序可以將最喜歡的參展商加入書簽，并在日歷上標(biāo)注活動和會議。Agritechnica應(yīng)用程序還可用于二維碼掃描 "DLG Mixie Points"，可即時下載參展商的產(chǎn)品信息。DLG Mixie Points位于每個展臺，參觀者可直接通過智能手機(jī)接收相關(guān)產(chǎn)品信息。參觀者可在應(yīng)用程序中選擇主題路線，如作物保護(hù)技術(shù)、植物營養(yǎng)技術(shù)、未來農(nóng)業(yè)技術(shù)、氣候變化和覆蓋作物等，從而直接找到涉及特定主題的參展商、產(chǎn)品和活動。今年的“綠色門票”為參觀者提供了支持德國植樹造林項目的機(jī)會，這是 2023 年德國國際農(nóng)業(yè)技術(shù)展覽會的一項可持續(xù)發(fā)展倡議。

上一篇： 2023德國漢諾威國際農(nóng)機(jī)展，一拖、雷沃都帶來了哪些中國智造新品？

下一篇：波克蘭亮相 Agritechnica 2023

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