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常柴開(kāi)展悍馬產(chǎn)品大連沿海推廣活動(dòng)

2023-08-21 11:18:07 來(lái)源：常柴 閱讀量：19646 評(píng)論

導(dǎo)讀：本次活動(dòng)由銷售公司地方負(fù)責(zé)人、技術(shù)中心工程師隨行參與，重點(diǎn)走訪了大連沿海及海島的養(yǎng)殖場(chǎng)，回訪了部分悍馬產(chǎn)品老用戶。

　　【農(nóng)機(jī)網(wǎng) 明星企業(yè)】為加深產(chǎn)品市場(chǎng)認(rèn)知，讓常柴悍馬柴油機(jī)在沿海市場(chǎng)更深入人心，日前，公司銷售部門聯(lián)合技術(shù)中心、單缸機(jī)廠及大連經(jīng)銷商共同組織開(kāi)展了“常柴悍馬大連沿海環(huán)島行”產(chǎn)品推廣活動(dòng)。作為公司重點(diǎn)產(chǎn)品，常柴悍馬單缸機(jī)長(zhǎng)期以來(lái)為沿海航運(yùn)、捕撈及養(yǎng)殖戶開(kāi)發(fā)等市場(chǎng)提供了有力支撐。本次活動(dòng)由銷售公司地方負(fù)責(zé)人、技術(shù)中心工程師隨行參與，重點(diǎn)走訪了大連沿海及海島的養(yǎng)殖場(chǎng)，回訪了部分悍馬產(chǎn)品老用戶，了解其產(chǎn)品使用的質(zhì)量情況，聽(tīng)取用戶真實(shí)的反饋信息，是一次非常有意義的活動(dòng)。
 
　　悍馬推廣活動(dòng)吸引新老用戶踴躍參與
 
　　銷售、技術(shù)人員向漁民介紹悍馬單缸機(jī)
 
　　銷售、技術(shù)人員回訪悍馬產(chǎn)品老用戶
 
　　經(jīng)過(guò)銷售公司前期周密策劃，以及大連經(jīng)銷商的積極響應(yīng)，精心安排尋訪車輛與行程等，確保了此次活動(dòng)的順利展開(kāi)。在活動(dòng)過(guò)程中，經(jīng)銷商充分發(fā)揮當(dāng)?shù)刭Y源優(yōu)勢(shì)，營(yíng)造了良好的推廣宣傳氛圍，常柴悍馬環(huán)島宣傳一行所到碼頭、島嶼，吸引了較多漁民圍觀尋訪車上的悍馬樣品。同時(shí)，活動(dòng)現(xiàn)場(chǎng)有很多常柴悍馬的老用戶現(xiàn)身說(shuō)法，表達(dá)了他們對(duì)悍馬產(chǎn)品的信任，增強(qiáng)了宣傳效果，直接影響周邊漁民的購(gòu)買意愿。好產(chǎn)品吸引了一批忠實(shí)的粉絲，常柴悍馬老用戶現(xiàn)場(chǎng)曬出的使用體驗(yàn)充滿說(shuō)服力：常柴悍馬體積小、重量輕，扭矩儲(chǔ)備大、馬力足，油耗少、排溫低，可靠性高、經(jīng)濟(jì)性好、動(dòng)力性強(qiáng)，是值得信賴的高品質(zhì)產(chǎn)品。精彩有效的宣傳活動(dòng)觸動(dòng)了圍觀的漁民，大家紛紛索取銷售聯(lián)絡(luò)名片，表示后續(xù)愿意作進(jìn)一步的了解。
 
　　據(jù)悉，此次沿海推廣活動(dòng)中，部分養(yǎng)殖戶已表露出合作意愿，其中，海洋島漁業(yè)有限公司負(fù)責(zé)人表示，愿意先期訂購(gòu)幾臺(tái)產(chǎn)品進(jìn)行小批量試用，待確認(rèn)產(chǎn)品品質(zhì)后，將加大訂購(gòu)量。通過(guò)此次活動(dòng)，大連經(jīng)銷商也信心大增，表示今后將會(huì)加大走訪力度，進(jìn)一步擴(kuò)大常柴悍馬影響力。常柴悍馬產(chǎn)品自推廣以來(lái)，在市場(chǎng)上取得了不錯(cuò)的反響，通過(guò)此次活動(dòng)，再一次印證了常柴悍馬在用戶心中的良好口碑，同時(shí)，也為今后更好地拓寬悍馬市場(chǎng)汲取了寶貴經(jīng)驗(yàn)。(戴國(guó)良/文  曹振宇/攝 )

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