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河北圣和農機發(fā)力海外市場，開辟外銷新局面

2023-06-25 08:56:00 來源：圣和農機 閱讀量：13907 評論

導讀：預計在2023年度，圣和公司在中國大陸和海外市場的銷售業(yè)績將雙雙再創(chuàng)新高。

　　【農機網(wǎng) 明星企業(yè)】“一帶一路”的興起，推動了中國企業(yè)新一輪的“全球化”、“國際化”布局。河北圣和農業(yè)機械有限公司始終秉持公司董事長王新芳“圣和要走國際化路線，大力拓展海外市場”的經營戰(zhàn)略，在不斷對標國際技術、不斷突破自我的同時，還積極推進“走出去”戰(zhàn)略，持續(xù)在海外市場精心布局、加大投資，成為了在國際化道路上快速發(fā)展并取得良好業(yè)績的示范型企業(yè)。
 
　　在2020年疫情發(fā)生后，面對新冠疫情的嚴重沖擊以及中美貿易摩擦的不斷升溫，圣和公司也陷入了海外需求收縮、訂單量減少的困局。公司面對困難毫不退縮，決定及時調整方向，努力深挖需求，力爭市場份額。
 
　　對外，立足于傳統(tǒng)市場，積極發(fā)力新興市場，開辟新的營銷渠道，嘗試多條腿走路。面對復雜的國際農機市場，研發(fā)中心與外貿部緊密配合，認真研究各國、各區(qū)域的土壤結構、氣候條件、農作物種植及農技、農藝訴求，結合當?shù)氐淖鳂I(yè)習慣、配套動力，不斷設計并推出適應區(qū)域需求的現(xiàn)代化機具，受到市場的普遍歡迎。
 
　　對內，完善和優(yōu)化營銷管理中心外貿部的人員結構與部門職能，進一步提升外銷人員的綜合素質，提高外貿團隊的運營質量，以此來消除語言交流障礙、突破產品知識瓶頸，進而提高了抓單能力和服務技能。同時，公司重新制定和完善售后服務體系和制度流程，對新開發(fā)市場建立配件贈送制度；對成熟市場設立售后配件中心，實行委托服務。新的售后服務體系的建立，免除了消費者的后顧之憂，贏得了外商們的青睞。在低迷的國際經貿環(huán)境下，圣和公司組合拳打出后，出口規(guī)模不僅沒有萎縮，還穩(wěn)中有升。
 
　　隨著疫情封控的結束，國際貿易進入了“后疫情時代”，各國的經濟活動也日漸復蘇，同時，全球貿易格局也發(fā)生了深刻的變革。公司通過認真調研，發(fā)現(xiàn)“一帶一路”沿線國家與中國的對外貿易合作不減反增，進出口總值逆勢增長。于是，圣和公司立即調整外銷經營策略：大力發(fā)展海外市場，開辟外銷新局面。
 
　　首先，公司以強大的研發(fā)、科技實力為依托，結合“一帶一路”沿線國家的客戶需求，積極轉型，調整產品,對原有外銷機型完成了迭代升級。
 
　　其次，在繼續(xù)穩(wěn)固原有市場基礎同時，主攻國際電子商務，除開通了阿里巴巴全球跨境貿易B2B電子商務平臺外，還積極與國際服務平臺對接合作，搭建新的線上跨境電商交易平臺，配合線下業(yè)務，進一步拓寬公司產品銷售渠道，推動外貿業(yè)務穩(wěn)步發(fā)展。
 
　　第三、繼續(xù)實施“走出去”戰(zhàn)略，積極開展線下業(yè)務。圣和公司多年來就有攜機具參加各種國際農機展的習慣，為公司開拓國際市場建立了很好的市場基礎，同時，也積累了豐富的人脈關系?，F(xiàn)在，參展7月份日本國際農業(yè)展的機具已經發(fā)運，參會人員已整裝待發(fā)。每次參加國際展會，就是圣和產品的一次精彩亮相。在每次展會上，圣和產品都會憑借過硬的產品質量、優(yōu)異的作業(yè)性能、高性價比受到諸多國家消費者的熱捧，贏得了外商們的普遍贊譽。
 
　　隨著國際化的持續(xù)發(fā)展，圣和公司不僅拓展了國際市場的發(fā)展空間，還推動了公司產品整體性能的提升，極大地促進了國內市場的銷售。預計在2023年度，圣和公司在中國大陸和海外市場的銷售業(yè)績將雙雙再創(chuàng)新高。隨著與“一帶一路”沿線國家經貿合作的不斷深化，海外業(yè)績的不斷提升，不僅展示出了圣和品牌在國際市場上強大的生命力，另一方面也體現(xiàn)了圣和公司國際化戰(zhàn)略已取得了突破性進展。
 
　　現(xiàn)在，第一批貨發(fā)出去后，外商立即追加訂單。第二批、第三批……；旋耕機、還田機、青儲機等農機產品，源源不斷發(fā)往世界各地。目前，圣和公司已實現(xiàn)了“內銷與外銷并舉，線上與線下相結合”的營銷戰(zhàn)略，為提前實現(xiàn)公司第二五發(fā)展規(guī)劃奠定了良好的基礎。目前，圣和農機正乘著國家“一帶一路”的東風，揚帆出海，逆勢飛揚！圣和人也堅信，在不遠的將來，圣和品牌必將在國際農機市場上開辟出一片藍海，走向世界舞臺的中央。
 

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