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企業(yè)直播怎么發(fā)，五大要領(lǐng)讓您贏在起跑線！

2022-04-29 09:23:28 來源：食品機(jī)械網(wǎng) 閱讀量：13904 評論

導(dǎo)讀：2022年6月20日-6月28日，第四屆食品機(jī)械設(shè)備網(wǎng)在線展會(簡稱“食機(jī)展”)將隆重舉行。隨著幾篇食機(jī)展啟動文章的發(fā)布，吸引了多家企業(yè)咨詢，食品機(jī)械設(shè)備網(wǎng)小編就大家問得最多的一個問題“什么樣的視頻帶來的效果更好？”來做專場解答。

　　【農(nóng)機(jī)網(wǎng) 會展快訊】 2022年6月20日-6月28日，第四屆食品機(jī)設(shè)備網(wǎng)在線展會(簡稱“食機(jī)展”)將隆重舉行。隨著幾篇食機(jī)展啟動文章的發(fā)布，吸引了多家企業(yè)咨詢，食品機(jī)械設(shè)備網(wǎng)小編就大家問得最多的一個問題“什么樣的視頻帶來的效果更好？”來做專場解答。
 

 

　　食機(jī)展的亮點以及重要組成部分，就是參展企業(yè)發(fā)布的直播視頻。視頻能吸引人看，才能有相對較高的流量。質(zhì)量高的視頻還能被小編選中推薦到首頁展示，那么怎么去吸引觀眾和審核人員推薦呢？從以下幾點出發(fā)。
 
　　一、標(biāo)題
 
　　好的標(biāo)題是視頻成功的一半。標(biāo)題完整表達(dá)視頻的主要內(nèi)容，最好帶上產(chǎn)品關(guān)鍵詞，能迅速吸引目標(biāo)受眾。如：“今天帶大家了解下蔬菜清洗機(jī)”。這個標(biāo)題比較中規(guī)中矩，好模仿。還有一種標(biāo)題，如“僅需幾步就能操作這臺真空包裝機(jī)”、“這款糕點機(jī)竟然可以復(fù)制某款網(wǎng)紅產(chǎn)品”、“適合小型工廠的切肉機(jī)怎么選”……設(shè)有疑問場景，能給觀眾帶來一定好奇心。小編建議，企業(yè)要在標(biāo)題上用心思，但不能虛假宣傳，標(biāo)題與視頻內(nèi)容不符也是不會被推薦展示。
 
　　二、畫面要求
 
　　食機(jī)展電腦端及手機(jī)端頁面是橫屏顯示，所以建議拍攝者使用橫屏拍攝，選擇1080p以上的清晰度。視頻內(nèi)容清晰、完整，視頻上不能刻意攜帶聯(lián)系方式，水印不要太大遮擋畫面。現(xiàn)場直播時，噪音不要太大，影響主持人聲音。拍攝過程盡可能讓畫面穩(wěn)定，手持拍攝者不宜走動或鏡頭轉(zhuǎn)動太快，減少晃動感。視頻不得使用侵權(quán)作品，包含未經(jīng)授權(quán)的音樂、視頻內(nèi)容、文字等。
 
　　三、直播時長
 
　　直播間可以提前建，在設(shè)置的時間內(nèi)開始直播。產(chǎn)品介紹類視頻以3-5分鐘為宜，介紹詳細(xì)，可以適當(dāng)延長，15秒不到的視頻不建議發(fā)布。逛車間視頻時長不宜超過30分鐘。
 
　　四、連續(xù)性
 
　　食機(jī)展期間，參展企業(yè)發(fā)布直播視頻較多，前臺頁面顯示多以發(fā)布時間排序，持續(xù)每日更新，能保持更高的曝光度，獲得更多關(guān)注。
 
　　五、展區(qū)選擇
 
　　2022食機(jī)展分成：A館-果蔬機(jī)械、B館-烘焙設(shè)備、C館-包裝設(shè)備、D館-肉類深加工設(shè)備，四大展區(qū)，發(fā)布直播后選擇好展區(qū)，才能在對應(yīng)的版塊顯示。
 
　　食品機(jī)械設(shè)備網(wǎng)小編大致整理出以上五點，做好這些，想沒人看都難！
 

上一篇： 不看會后悔系列：關(guān)于2022年食機(jī)展的靈魂三問？

下一篇：“云上”農(nóng)機(jī)地頭展——新機(jī)具大顯身手，助力花生春耕春播

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