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黃金期過后，拖拉機(jī)老牌企業(yè)如何順應(yīng)時代發(fā)展實現(xiàn)轉(zhuǎn)型升級？

———專訪浙江杭拖實業(yè)投資有限公司王路春先生
2020-11-20 17:04:57 來源：農(nóng)機(jī)網(wǎng)原創(chuàng) 作者：林言 閱讀量：65978 評論

導(dǎo)讀： 浙江杭拖實業(yè)投資有限公司旗下的寧野牌拖拉機(jī)是拖拉機(jī)市場上眾多品牌中廣為人知的老牌子，借助農(nóng)機(jī)行業(yè)的“十年黃金發(fā)展期”，寧野拖拉機(jī)占據(jù)了不小的市場份額。

　　【農(nóng)機(jī)網(wǎng) 訪談資訊】 浙江杭拖實業(yè)投資有限公司旗下的寧野牌拖拉機(jī)是拖拉機(jī)市場上眾多品牌中廣為人知的老牌子，借助農(nóng)機(jī)行業(yè)的“十年黃金發(fā)展期”，寧野拖拉機(jī)占據(jù)了不小的市場份額。那么在黃金期過后，拖拉機(jī)企業(yè)該采取怎樣的發(fā)展戰(zhàn)略才能順應(yīng)時代潮流從而不被市場淘汰？
 

　　帶著這樣的問題，農(nóng)機(jī)網(wǎng)記者在11月13-15日的2020農(nóng)機(jī)展現(xiàn)場采訪了浙江杭拖實業(yè)投資有限公司王路春先生，通過采訪，我們對這一問題有了答案。

　　王先生告訴記者，浙江杭拖是專業(yè)生產(chǎn)拖拉機(jī)的制造企業(yè)，公司成立于2007年，從當(dāng)時30名員工發(fā)展到現(xiàn)在擁有130多名員工。目前公司每年銷售量可達(dá)到3000多臺，高峰期甚至可達(dá)到8000多臺。公司產(chǎn)品共有25個型號拖拉機(jī)，涵蓋各種馬力段，其中以30馬力-150馬力為主。為了順應(yīng)市場需求，目前公司正在研發(fā)200馬力以上的大馬力拖拉機(jī)。

　　多年來，寧野拖拉機(jī)以馬力強勁、結(jié)實耐用、可靠性高、水旱兼做等特性走俏市場。公司非常重視新產(chǎn)品開發(fā)投入，已經(jīng)獲得拖拉機(jī)方面的多項技術(shù)*。寧野有先進(jìn)的拖拉機(jī)生產(chǎn)流水線和檢測設(shè)備，產(chǎn)品零部件配套全部在江浙一帶，充分利用了江浙一帶先進(jìn)發(fā)達(dá)的制造業(yè)環(huán)境、高速順暢的交通環(huán)境和較短的配套半徑。經(jīng)過多項技術(shù)改進(jìn)，寧野拖拉機(jī)擁有了更強勁的動力、更環(huán)保的排放和更經(jīng)濟(jì)的油耗。在國家農(nóng)機(jī)購置補貼政策的推動下，目前產(chǎn)品銷售網(wǎng)絡(luò)已涵蓋黑龍江、吉林、遼寧、新疆、江蘇、浙江等地，產(chǎn)品深受市場歡迎。
 

　　在談到未來發(fā)展戰(zhàn)略時，王先生表示，拖拉機(jī)行業(yè)在經(jīng)過了“十年黃金期”后不可避免地進(jìn)入了低谷期，那么拖拉機(jī)企業(yè)該如何應(yīng)對呢？“技術(shù)創(chuàng)新是一個企業(yè)前進(jìn)的不竭動力。多年來，杭拖一直在不斷加大技術(shù)投入，目前正在朝著智能農(nóng)業(yè)裝備方向發(fā)展。接下來，我們將利用先進(jìn)的5G技術(shù)，把農(nóng)業(yè)裝備與當(dāng)下農(nóng)業(yè)生產(chǎn)現(xiàn)代化需求結(jié)合起來，助力智慧農(nóng)業(yè)和無人農(nóng)場發(fā)展，為我國走向農(nóng)業(yè)強國貢獻(xiàn)自己的力量。”王先生這樣說道。
 
　　*，非道路移動機(jī)械動力執(zhí)行國四標(biāo)準(zhǔn)已經(jīng)提上日程了，這項標(biāo)準(zhǔn)對拖拉機(jī)企業(yè)尤其重要。對此，王先生表示，杭拖積極響應(yīng)國家政策，提前6個月開始做準(zhǔn)備，目前相關(guān)措施已經(jīng)到位。公司的拖拉機(jī)也都配備了國四發(fā)動機(jī)，一旦這項標(biāo)準(zhǔn)正式實施，杭拖的產(chǎn)品將會立即切換到國四標(biāo)準(zhǔn)，不會為行業(yè)“拖后腿”。

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