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湖北省8個(gè)品牌入選全國(guó)特色農(nóng)產(chǎn)品區(qū)域公用品牌

2019-11-21 08:55:59 來(lái)源：湖北農(nóng)業(yè)信息網(wǎng) 閱讀量：15858 評(píng)論

導(dǎo)讀： 11月15日在江西南昌召開(kāi)的第十七屆中國(guó)農(nóng)產(chǎn)品交易會(huì)上，農(nóng)業(yè)農(nóng)村部發(fā)布2019年100個(gè)具有代表性特色農(nóng)產(chǎn)品區(qū)域公用品牌，展示體現(xiàn)中國(guó)農(nóng)業(yè)品牌建設(shè)的豐碩成果，湖北省8個(gè)農(nóng)產(chǎn)品區(qū)域公用品牌入選。

　　【農(nóng)機(jī)網(wǎng) 熱點(diǎn)關(guān)注】 11月15日在江西南昌召開(kāi)的第十七屆中國(guó)農(nóng)產(chǎn)品交易會(huì)上，農(nóng)業(yè)農(nóng)村部發(fā)布2019年100個(gè)具有代表性特色農(nóng)產(chǎn)品區(qū)域公用品牌，展示體現(xiàn)中國(guó)農(nóng)業(yè)品牌建設(shè)的豐碩成果，湖北省8個(gè)農(nóng)產(chǎn)品區(qū)域公用品牌入選。
 
　　這8個(gè)品牌分別是：宜昌蜜橘、潛江龍蝦、荊州魚(yú)糕、洪湖蓮藕、襄陽(yáng)高香茶、隨州香菇、蘄春蘄艾、大別山黑山羊。農(nóng)業(yè)農(nóng)村部發(fā)布的區(qū)域公用品牌覆蓋了糧食、油料、果品、蔬菜、畜禽、水產(chǎn)、林特、食用菌、茶葉、中藥材等十多個(gè)品類(lèi)，匯聚了全國(guó)各地具有代表性的特色農(nóng)產(chǎn)品，經(jīng)專(zhuān)業(yè)機(jī)構(gòu)評(píng)估，這些農(nóng)產(chǎn)品品牌價(jià)值均在10億元以上。本次評(píng)選面向社會(huì)公開(kāi)征集，申報(bào)主體積極性高，品牌覆蓋面廣；令人欣喜的是，一些欠發(fā)達(dá)地區(qū)品牌意識(shí)覺(jué)醒，養(yǎng)在深閨人未識(shí)的品牌走出深山和偏遠(yuǎn)地區(qū)出現(xiàn)在大眾視野。
 
　　湖北省農(nóng)產(chǎn)品資源豐富、品質(zhì)優(yōu)良。質(zhì)量興農(nóng)、品牌強(qiáng)農(nóng)是實(shí)施鄉(xiāng)村振興戰(zhàn)略的應(yīng)有之義，今年全省印發(fā)了《湖北省農(nóng)產(chǎn)品品牌三年培育方案》，重點(diǎn)打造潛江龍蝦、蘄春蘄艾兩個(gè)核心品牌，培育恩施硒茶、武當(dāng)?shù)啦琛⑶啻u茶等茶葉品牌。湖北省將選擇國(guó)內(nèi)的品牌策劃團(tuán)隊(duì)，對(duì)潛江龍蝦、蘄艾進(jìn)行品牌研究、戰(zhàn)略規(guī)劃、符號(hào)設(shè)計(jì)，同時(shí)組建省蝦稻和蘄艾兩大產(chǎn)業(yè)協(xié)會(huì)，制定行業(yè)標(biāo)準(zhǔn)和出臺(tái)區(qū)域公用品牌管理辦法，不斷放大“中國(guó)小龍蝦之鄉(xiāng)”和“中國(guó)艾都”兩大金字招牌的作用。
 
　　今年，省政府安排專(zhuān)項(xiàng)資金1億元，專(zhuān)門(mén)用于區(qū)域公用品牌宣傳，“潛江龍蝦”等6個(gè)農(nóng)產(chǎn)品品牌在中央電視臺(tái)相繼亮相，品牌影響力、市場(chǎng)競(jìng)爭(zhēng)力大幅提升。

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