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蒙拓 ：重擊行業(yè)痛點 直指市場剛需

———專訪呼倫貝爾市蒙拓農(nóng)機科技股份有限公司董事長劉忠舍
2017-11-06 08:46:13 來源：中國農(nóng)機網(wǎng) 作者：依谷 閱讀量：53503 評論

導讀：2017年對于農(nóng)機行業(yè)而言，是市場環(huán)境比較嚴峻的一年，大部分企業(yè)提前進入“寒冬期”。然而，就是在這樣一個嚴峻的形勢下，蒙拓上半年的營收達到了875.48萬元，同比增長318%。

 　　2017年對于農(nóng)機行業(yè)而言，是市場環(huán)境比較嚴峻的一年，大部分企業(yè)提前進入“寒冬期”。然而，就是在這樣一個嚴峻的形勢下，呼倫貝爾市蒙拓農(nóng)機科技股份有限公司（簡稱：蒙拓）上半年的營收達到了875.48萬元，同比增長318%。那么，蒙拓是如何做到的呢？在2017農(nóng)機展展會現(xiàn)場，中國農(nóng)機網(wǎng)記者邀請該公司董事長劉忠舍先生進行了專訪。
 

中國農(nóng)機網(wǎng)記者專訪蒙拓董事長劉忠舍 
 
　　專注細分領(lǐng)域 直達市場剛需
 
　　大數(shù)據(jù)分析顯示，收獲機械在農(nóng)機領(lǐng)域正處于上升趨勢，而且成為搜索的熱點關(guān)鍵詞匯，而蒙拓正好專注于這一細分領(lǐng)域，這無疑為蒙拓點亮了綠燈。
 
　　劉董指出，市場剛需是蒙拓取得佳績的首要因素。當下，由于秸稈的大量焚燒，霧霾可謂十分嚴重，為此，很多能源公司著手將其變廢為寶，對秸稈進行“三化”（生物化、肥料化、飼料化）利用，這也大大提升了市場剛需。
 
　　在公司開創(chuàng)以來的12年里，蒙拓一直在專業(yè)細分領(lǐng)域加*推廣與科技研發(fā)力度，并建設銷售體系。劉董指出，蒙拓在研發(fā)方面從來都不吝嗇，近三年來，公司每年都投入營收的10%作為研發(fā)資金。也正是因為這樣，公司才能開發(fā)出性價比高，并且可以比肩歐美的設備。“產(chǎn)品得到消費者的認可，也是我們營收得以增長的真正法寶之一。”
 
　　蒙拓新品為農(nóng)機行業(yè)注入新活力
 
　　在農(nóng)機展上，蒙拓推出了其新型研發(fā)產(chǎn)品——9YT-1180型“不停車”圓草捆打捆機和9YG-1.3A纏膜一體機。據(jù)了解，“不停車”圓草捆打捆機獲得了內(nèi)蒙古產(chǎn)品的稱號。該設備是綜合多年圓捆機研發(fā)經(jīng)驗，深入挖掘傳統(tǒng)圓捆機弊端和用戶使用痛點，投入大量人力物力研發(fā)而成。
 
　　“它可以連續(xù)作業(yè)，無需停車，效率是傳統(tǒng)打包機的5倍，每20秒就可以吐出一捆，這樣就可以縮短作業(yè)的時間，提率，產(chǎn)生很大的經(jīng)濟效益。”劉董向中國農(nóng)機網(wǎng)記者介紹到，“這款機器的推出實現(xiàn)了圓捆機質(zhì)的飛躍，正好代表了蒙拓的研發(fā)能力。”
 
　　只要有秸稈的地方，就有蒙拓的身影
 
　　當記者問及哪些地區(qū)對蒙拓產(chǎn)品需求量大的時候，劉董笑了：“我經(jīng)常這么講，只要有秸稈的地方，就有蒙拓的身影。”
 
　　“無論是玉米秸稈、水稻秸稈、小麥秸稈，還是黃豆秸稈，甚至是甘蔗等秸稈，只要是能種植的地方，就有蒙拓。”劉董自豪地說，“我們會堅守在細分領(lǐng)域中，做這個行業(yè)的。”
 
　　可以說，蒙拓的產(chǎn)品已經(jīng)走向了中國的各個角落，而蒙拓的營銷網(wǎng)絡也覆蓋了全國，在全國50多個地區(qū)皆設立了營銷服務點。
 
　　在呼倫貝爾成長的蒙拓，如今已經(jīng)走向了整個中國。“我們從呼倫貝爾走向黑龍江、吉林、江蘇、山東、安徽，走向了整個小麥秸稈的主產(chǎn)區(qū)。”劉董說。
 
　　緊抓行業(yè)痛點真正服務于老百姓
 
　　據(jù)記者了解，針對地區(qū)農(nóng)作物只收獲一季，從而導致設備閑置的痛點，蒙拓成立了“打包隊”。
 
　　“今年，我們將這項服務帶向了安徽、江蘇和山東等地，助力地區(qū)春收，即，把我們的設備調(diào)用過去，把從前賣給客戶的設備拿回來，服務整個南方地區(qū)季度的收儲運，起到了很好的效果。”
 
　　劉董還表示，蒙拓在產(chǎn)品線上，還會專注于細分領(lǐng)域。在打包行業(yè)，將致力于把圓捆機做成中國行業(yè)的。
 
　　伴隨著蒙拓雙倉的推出，公司將把9YG-1.3A2變成它的二代半產(chǎn)品或者三代產(chǎn)品，不斷研發(fā)創(chuàng)新，使其在質(zhì)量、性能、價格等方面都能達到老百姓心目中的標準，做一款讓老百姓買得起的中國制造。
 
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