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中國農(nóng)業(yè)品牌目錄2019農(nóng)產(chǎn)品區(qū)域公用品牌發(fā)布

2019-11-18 09:10:10 來源：農(nóng)業(yè)農(nóng)村部新聞辦公室 閱讀量：16406 評論

導(dǎo)讀：11月15日，在第十七屆中國農(nóng)產(chǎn)品交易會上，發(fā)布了中國農(nóng)業(yè)品牌目錄300個具有代表性的特色農(nóng)產(chǎn)品區(qū)域公用品牌、100個農(nóng)產(chǎn)品區(qū)域公用品牌價(jià)值評估榜單和影響力指數(shù)評價(jià)榜單,備受矚目，充分彰顯了中國農(nóng)業(yè)品牌建設(shè)的豐碩成果。

　　【農(nóng)機(jī)網(wǎng) 會展快訊】11月15日，在第十七屆中國農(nóng)產(chǎn)品交易會上，發(fā)布了中國農(nóng)業(yè)品牌目錄300個具有代表性的特色農(nóng)產(chǎn)品區(qū)域公用品牌、100個農(nóng)產(chǎn)品區(qū)域公用品牌價(jià)值評估榜單和影響力指數(shù)評價(jià)榜單,備受矚目，充分彰顯了中國農(nóng)業(yè)品牌建設(shè)的豐碩成果。
 
　　根據(jù)《國務(wù)院關(guān)于促進(jìn)鄉(xiāng)村產(chǎn)業(yè)振興的指導(dǎo)意見》及《農(nóng)業(yè)農(nóng)村部關(guān)于加快推進(jìn)品牌強(qiáng)農(nóng)的意見》中關(guān)于建立中國農(nóng)業(yè)品牌目錄制度的有關(guān)要求，中國農(nóng)業(yè)品牌目錄2019農(nóng)產(chǎn)品區(qū)域公用品牌征集工作在農(nóng)業(yè)農(nóng)村部市場與信息化司指導(dǎo)下，由中國農(nóng)產(chǎn)品市場協(xié)會會同中國農(nóng)村雜志社、中國農(nóng)業(yè)大學(xué)等科研院所，以自愿、公開、公正、公益為原則，面向社會、面向基層共同開展。經(jīng)過農(nóng)產(chǎn)品區(qū)域公用品牌主體申報(bào)、材料匯總初審、征求省級主管部門意見、專家評審委員會推選和面向社會公示等環(huán)節(jié)，推選出具有代表性的300個特色農(nóng)產(chǎn)品區(qū)域公用品牌入選中國農(nóng)業(yè)品牌目錄。從中抽取100個品牌由中國農(nóng)業(yè)大學(xué)等單位開展公益性的價(jià)值評估和影響力指數(shù)評價(jià)。
 
　　中國農(nóng)產(chǎn)品市場協(xié)會會長張玉香代表聯(lián)合發(fā)起單位在發(fā)布儀式上介紹，本次入選的300家目錄品牌具有以下特點(diǎn)：面向社會公開征集，申報(bào)主體積極性高；申報(bào)品牌覆蓋面廣；品類呈多樣化；新品牌亮相，脫穎而出，展現(xiàn)出品牌的帶動能力和旺盛的生命力；發(fā)達(dá)地區(qū)品牌建設(shè)成果豐碩，搶占市場高地；欠發(fā)達(dá)地區(qū)品牌意識覺醒，一些養(yǎng)在深閨人未識的品牌走出深山和偏遠(yuǎn)地區(qū)出現(xiàn)在大眾視野。
 
　　酒香也怕巷子深，通過建立中國農(nóng)業(yè)品牌目錄制度，賦能農(nóng)業(yè)發(fā)展，打造一批叫得響、過得硬、有影響力、有競爭力的中國農(nóng)業(yè)品牌，加快我國由農(nóng)業(yè)大國向農(nóng)業(yè)強(qiáng)國的轉(zhuǎn)變。這一批農(nóng)業(yè)品牌將成為促進(jìn)產(chǎn)業(yè)興旺、助力父老鄉(xiāng)親增收致富、推進(jìn)鄉(xiāng)村振興的重要牽引力。
相關(guān)資料下載：

中國農(nóng)業(yè)品牌目錄.docx

上一篇： 第五屆全國農(nóng)產(chǎn)品地理標(biāo)志品牌推介會在江西南昌舉辦

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