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在開(kāi)放合作發(fā)展的新格局中書(shū)寫(xiě)新篇章

—————東風(fēng)農(nóng)機(jī)2019上半年?duì)I銷(xiāo)工作會(huì)議暨走訪(fǎng)一拖(洛陽(yáng))柴油機(jī)有限公司團(tuán)建交流活動(dòng)報(bào)道
2019-08-09 08:48:19 來(lái)源:東風(fēng)農(nóng)機(jī) 閱讀量:18135 評(píng)論

導(dǎo)讀:盛夏的7月,從農(nóng)時(shí)角度來(lái)說(shuō),是個(gè)傳統(tǒng)的作業(yè)淡季;對(duì)于農(nóng)機(jī)人來(lái)講,這是一個(gè)承前啟后、回顧展望的月份;對(duì)于農(nóng)機(jī)企業(yè)而言,在增量發(fā)展轉(zhuǎn)向存量競(jìng)爭(zhēng)的新格局下,在政策大調(diào)整和排放升級(jí)的大背景下,同樣也是行業(yè)間難得的互動(dòng)交流期。

  【農(nóng)機(jī)網(wǎng) 明星企業(yè)】 盛夏的7月,從農(nóng)時(shí)角度來(lái)說(shuō),是個(gè)傳統(tǒng)的作業(yè)淡季;對(duì)于農(nóng)機(jī)人來(lái)講,這是一個(gè)承前啟后、回顧展望的月份;對(duì)于農(nóng)機(jī)企業(yè)而言,在增量發(fā)展轉(zhuǎn)向存量競(jìng)爭(zhēng)的新格局下,在政策大調(diào)整和排放升級(jí)的大背景下,同樣也是行業(yè)間難得的互動(dòng)交流期。

  一拖(洛陽(yáng))柴油機(jī)有限公司的誠(chéng)摯邀請(qǐng),東風(fēng)農(nóng)機(jī)部分管理、營(yíng)銷(xiāo)、服務(wù)團(tuán)隊(duì)人員在宣碧華董事長(zhǎng)的帶領(lǐng)下,7月8日-11日在河南洛陽(yáng),分別以參觀學(xué)習(xí)與提升、營(yíng)銷(xiāo)總結(jié)與謀劃、團(tuán)建互動(dòng)與交流等活動(dòng)形式,以“不忘初心,牢記使命”為會(huì)議活動(dòng)主題,舉行了東風(fēng)農(nóng)機(jī)2019上半年?duì)I銷(xiāo)工作會(huì)議、東風(fēng)農(nóng)機(jī)與東方紅柴油機(jī)團(tuán)建交流等一系列豐富而意義非凡的活動(dòng)。

  此次活動(dòng)的站是安排參觀一拖股份重柴廠、三裝廠、東方紅柴油機(jī)智能裝配線(xiàn)。作為國(guó)內(nèi)拖拉機(jī)行業(yè)內(nèi)的*企業(yè),東方紅大輪拖生產(chǎn)基地先進(jìn)的制造設(shè)備、整潔有序的裝配現(xiàn)場(chǎng)、完善的臺(tái)架測(cè)試平臺(tái),都給大家留下了深刻的印象。洛柴重柴廠以生產(chǎn)200馬力以上柴油機(jī)為主,全系搭載BOSCH燃油和控制系統(tǒng),在國(guó)四產(chǎn)品進(jìn)展方面,洛柴產(chǎn)品的研發(fā)及裝機(jī)測(cè)試進(jìn)度在行業(yè)內(nèi)已有先發(fā)制人之勢(shì),目前配套的東風(fēng)220-240馬力重拖正處于試裝階段。
 
  作為目前非道路動(dòng)力的主要生產(chǎn)企業(yè),一拖(洛陽(yáng))柴油機(jī)有限公司近年來(lái),花重金打造了國(guó)內(nèi)頗為的國(guó)四智能裝配線(xiàn),目前的產(chǎn)品已全面切換為全新一代高壓共軌柴油機(jī),相信洛柴將憑借著多年配套非道路整機(jī)的經(jīng)驗(yàn),未來(lái)將會(huì)重塑屬于他們的行業(yè)地位。
 
  在半年?duì)I銷(xiāo)工作會(huì)議上,七大營(yíng)銷(xiāo)公司所屬的25個(gè)片區(qū),從市場(chǎng)表現(xiàn)、政策變化、產(chǎn)品推廣、渠道管理等多方面對(duì)上半年?duì)I銷(xiāo)工作進(jìn)行了總結(jié)。各片區(qū)在謀劃下半年各項(xiàng)工作中,重點(diǎn)從庫(kù)存及應(yīng)收賬款的合理把控、渠道網(wǎng)絡(luò)的整合與開(kāi)發(fā)、區(qū)域適應(yīng)性產(chǎn)品的推廣、兵團(tuán)農(nóng)墾系統(tǒng)及合作社等新型服務(wù)組織渠道的拓展、多舉措搶抓終端用戶(hù)等方面進(jìn)行了匯報(bào),同時(shí)各營(yíng)銷(xiāo)公司總經(jīng)理對(duì)分管片區(qū)的營(yíng)銷(xiāo)工作進(jìn)行了簡(jiǎn)要的點(diǎn)評(píng)。
 
  在聽(tīng)取完各區(qū)域匯報(bào)工作后,宣董事長(zhǎng)發(fā)表了重要講話(huà)。宣董首先要求全公司各部門(mén)要積極參與營(yíng)銷(xiāo)工作,提升核心競(jìng)爭(zhēng)力,要有全年、全過(guò)程的營(yíng)銷(xiāo)概念。談到法律法規(guī)的風(fēng)險(xiǎn)防范方面,要求全體營(yíng)銷(xiāo)人員高度關(guān)注經(jīng)銷(xiāo)商的經(jīng)營(yíng)情況,在操作與監(jiān)督過(guò)程中,合法合規(guī)的做好各項(xiàng)工作,要高度重視庫(kù)存的消化與有效訂單的執(zhí)行。宣董指出,在當(dāng)前市場(chǎng)、需求、糧價(jià)等均處于低谷的情況下,我們更要扎實(shí)的做好產(chǎn)品、渠道、服務(wù)等工作,要把有創(chuàng)新意識(shí)、沖勁更足、對(duì)市場(chǎng)理解更到位的人員推到一線(xiàn),放到更重要的位置上。同時(shí)要結(jié)合區(qū)域農(nóng)藝特性,清晰的定位好可靠性與適應(yīng)性兼?zhèn)涞漠a(chǎn)品來(lái)參與市場(chǎng)競(jìng)爭(zhēng),并積極關(guān)注及評(píng)價(jià)經(jīng)銷(xiāo)商的占位效果和盈利能力。

  宣董強(qiáng)調(diào),經(jīng)典產(chǎn)品造就品牌影響力,東風(fēng)此前有300A、404B等多款經(jīng)典產(chǎn)品深受市場(chǎng)尊重,今后我們要重視和著力打造更多的經(jīng)典產(chǎn)品,從目前市場(chǎng)表現(xiàn)看,只要我們真正的下功夫,精雕細(xì)琢,在大輪拖的-6、-9、90-100X,重拖等產(chǎn)品系列中是有具備打造經(jīng)典產(chǎn)品可能性的。
 
  在本次會(huì)議上,宣董重點(diǎn)闡述了網(wǎng)格化營(yíng)銷(xiāo)管理模式的全新理念,要求對(duì)銷(xiāo)量較大的縣級(jí)市場(chǎng)全覆蓋,對(duì)兵團(tuán)、農(nóng)墾市場(chǎng)要有專(zhuān)人分工負(fù)責(zé),對(duì)各區(qū)域項(xiàng)目信息要有清晰的掌握,對(duì)終端用戶(hù)的把控措施要得力有效,并作為現(xiàn)代營(yíng)銷(xiāo)的方向來(lái)發(fā)展。網(wǎng)格化營(yíng)銷(xiāo)管理是對(duì)我們通常所說(shuō)的分區(qū)域營(yíng)銷(xiāo)的升級(jí),是區(qū)域營(yíng)銷(xiāo)的精耕細(xì)作,通過(guò)區(qū)域的縱向到底、橫向到邊,是通過(guò)聚焦網(wǎng)格內(nèi)的產(chǎn)品、經(jīng)銷(xiāo)商、用戶(hù)、服務(wù)等資源的覆蓋全周期、、全過(guò)程的精細(xì)化營(yíng)銷(xiāo)模式。
 
  在與東方紅柴油機(jī)團(tuán)建交流活動(dòng)中,副董事長(zhǎng)宣成代表東風(fēng)農(nóng)機(jī)致辭并向一拖(洛陽(yáng))柴油機(jī)有限公司回贈(zèng)禮品,在隨后的“鼓舞飛揚(yáng)、鼓動(dòng)人心”聯(lián)誼活動(dòng)中,雙方參會(huì)人員將本次活動(dòng)氛圍再次推向高潮。兩家有著深厚底蘊(yùn)的民族農(nóng)機(jī)企業(yè),將秉持精誠(chéng)合作、共贏未來(lái)的理念,必將在開(kāi)放合作發(fā)展的新格局中書(shū)寫(xiě)新的篇章!

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