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期待二手農(nóng)機市場的”人人、優(yōu)信、瓜子”進入大眾視野

2017-07-31 10:34:52 來源：中國農(nóng)機網(wǎng) 作者：小虎牙 閱讀量：51035 評論

導(dǎo)讀：近幾年來，二手汽車市場持續(xù)火爆，涌現(xiàn)出大批二手車交易平臺，像人人車、優(yōu)信二手車、瓜子二手車等等，吸引眾多明星為其代言，二手車市場的火爆程度可見一斑。由此試想，農(nóng)機行業(yè)的二手市場是否也能如此火爆？

　　【中國農(nóng)機網(wǎng) 本站原創(chuàng)】 近幾年來，二手汽車市場持續(xù)火爆，涌現(xiàn)出大批二手車交易平臺，像人人車、優(yōu)信二手車、瓜子二手車等等，吸引眾多明星為其代言，二手車市場的火爆程度可見一斑。由此試想，農(nóng)機行業(yè)的二手市場是否也能如此火爆？
 
　　自2004年實施農(nóng)機購置補貼政策以來，農(nóng)機市場自此步入發(fā)展快車道。此后的十年間農(nóng)機市場持續(xù)爆發(fā)，業(yè)內(nèi)人士稱其為農(nóng)機時代的“黃金十年”。據(jù)統(tǒng)計，這十年間中央財政共安排農(nóng)機購置補貼資金1000余億元，補貼購置各類農(nóng)機具3500萬余臺(套)，2003年-2014年，全國農(nóng)作物耕種收綜合機械化水平由33%提高到61%。有人說，“黃金十年”把今后二三十年的農(nóng)機都賣完了。
 
　　農(nóng)機保有量大增  增速放緩
 
　　農(nóng)機購置補貼政策在一定程度上刺激了農(nóng)戶的購買欲，加快了農(nóng)業(yè)機械化發(fā)展步伐，促進了現(xiàn)代農(nóng)業(yè)的發(fā)展，但由于淘汰率和報廢率遠遠低于購買率，導(dǎo)致這十年來農(nóng)機保有量大增。
 
　　到2015年，農(nóng)機行業(yè)的“黃金十年”已悄然走到盡頭，農(nóng)機行業(yè)增速放緩，整個行業(yè)呈現(xiàn)一派哀鴻遍野的低迷狀態(tài)。2016年全行業(yè)銷售收入增長率僅有7%，進入2017年，行情狀況更加慘淡，據(jù)統(tǒng)計，小麥?zhǔn)斋@機銷量下降了75%，拖拉機下降了50%，整個農(nóng)機行業(yè)步入了增速放緩的“新常態(tài)”。
 
　　以舊換新  促進二手農(nóng)機市場萌芽
 
　　2004年之后，我國農(nóng)機化得到了很大的發(fā)展，據(jù)行業(yè)協(xié)會統(tǒng)計，國內(nèi)拖拉機社會庫存量超過2000萬臺，其中大中型拖拉機600萬臺，聯(lián)合收獲機200萬臺，插秧機60萬臺，經(jīng)過十多年的使用，許多農(nóng)機也都進入了淘汰期，如果能以舊換新，用戶也會相當(dāng)支持。另外一種情況是一些跨區(qū)作業(yè)的機手為了多*，加速機器的更新?lián)Q代，對于這樣的用戶，可以針對其開展以舊換新業(yè)務(wù)。
 
　　農(nóng)機行業(yè)快速發(fā)展的黃金十年得益于農(nóng)機購置補貼政策，加之前幾年有些地方實行累加補貼，一臺新機器能享受到高80%的補貼，阻礙了以舊換新的的步伐，當(dāng)下農(nóng)業(yè)部明令禁止地方累加補貼，單機補貼也已降到了20%以內(nèi)，這樣一來，用戶的購機成本就變高了，用戶更愿意將進入淘汰期的機器采用以舊換新的手段變賣，不僅價格便宜，換新的機器還有保修保障，何樂而不為。
 
　　也許有人要問，舊的機器去哪里了？對于一些還有使用價值的機器當(dāng)然不會將其報廢，還有二手農(nóng)機市場在等著它們，他們將迎來新的一輪使用周期。
 
　　前景大好 二手農(nóng)機實體經(jīng)銷市場萌芽
 
　　近兩年，二手農(nóng)機的概念被炒得火熱，專家預(yù)言，二手農(nóng)機市場即將迎來黃金時代，盡管如此，仍有一些人對此持懷疑態(tài)度，認為其是“雷聲大雨點小”，但今年以來，這種現(xiàn)象得到了改善，許多經(jīng)銷商和用戶開始認可二手農(nóng)機，一些地方甚至出現(xiàn)了二手農(nóng)機實體經(jīng)銷店。究其原因是因為糧價下跌，農(nóng)民種莊稼不*，又想添置農(nóng)機，二手農(nóng)機便成為佳選擇。而農(nóng)機經(jīng)銷商則看好二手農(nóng)機市場的*，都想分一杯羹。據(jù)悉，新疆、內(nèi)蒙古、東北等地已經(jīng)出現(xiàn)了一些專業(yè)的二手農(nóng)機實體經(jīng)銷店，很受用戶歡迎。
 
　　持續(xù)向好的二手農(nóng)機市場，對于二手農(nóng)機也并不是冗雜地照單全收，只有大中型拖拉機、聯(lián)合收割機等單臺價值高的產(chǎn)品才有二手交易價值，且多為國外品牌，如：約翰迪爾、凱斯紐荷蘭、久保田等，以及雷沃、一拖等國內(nèi)主流廠商產(chǎn)品。
 
　　前景雖好 發(fā)展痛點亦不容忽視
 
　　二手農(nóng)機市場雖然很受用戶歡迎，但由于其“二手”特性，在某些方面也制約著市場的發(fā)展。
 
　　首先是質(zhì)量問題，此前翻新車、改裝車讓用戶苦不堪言，對于二手農(nóng)機，用戶也會有此類擔(dān)憂，擔(dān)心買到的二手農(nóng)機是翻新改裝過的，質(zhì)量問題得不到保障；其次是二手農(nóng)機市場缺乏正規(guī)的定價參考，價格不透明；再是沒有售后服務(wù)，也會影響用戶的購買欲。
 
　　規(guī)范交易平臺  實現(xiàn)健康發(fā)展
 
　　對于上述用戶擔(dān)心的問題，需要盡快制定標(biāo)準(zhǔn)規(guī)范，明確交易流程，相關(guān)政府部門和行業(yè)協(xié)會應(yīng)積極促進此事的落實，盡快出臺二手農(nóng)機的鑒定評估技術(shù)標(biāo)準(zhǔn)，規(guī)范市場行為。另外，交易平臺的搭建也有益于交易市場的優(yōu)化升級，其次是完善交易流程，建立健全的二手農(nóng)機評估、收購、銷售、服務(wù)、保險、報廢等業(yè)務(wù)流程，規(guī)范市場行為，嚴(yán)控不合格二手農(nóng)機上市交易，促進二手農(nóng)機市場健康發(fā)展。
 
　　目前，二手農(nóng)機市場持續(xù)向好，據(jù)投資機構(gòu)測評，其存在千億級的市場，前景大有可為，未來，二手農(nóng)機界的“優(yōu)信”、“瓜子”、“人人”或?qū)⑦M入大眾視野。
 
　　(此文中國農(nóng)機網(wǎng)原創(chuàng)，轉(zhuǎn)載請注明出處！)

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